This tool has solely been researched by the WilsonHCG Innovation team
Summary
Brazen is chat event software that helps you humanize engagement by making personal interaction efficient and scalable.Brazen helps organizations create better engagement through chat-based online events. The world’s leading organizations use Brazen’s software platform to interact and engage with employees, job candidates, customers, students and alumni. The company is venture-backed and headquartered in the Washington, D.C. metro area.
Product Summary
ONLINE EVENTS
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Programmatic advertising reaches candidates differently than traditional job board advertising. We find candidates on websites they frequently visit, through career focused newsletters, niche career sites, social media and other channels typically missed by traditional sourcing outreach.
Technology Demo Notes
6.20.2017 Call Notes
Brazen: Ashley Hoffman
From Wilson: Andrea Bowen
- Been around for years as online event platform
- People were using it like they would an in-person event
- Growth in healthcare, technology, professional services
- Shift more recently
- Stream of how candidates learn about events - Previously it was always past applicants, talent community, etc.
- Now: “Job Event” - tied to 1 job. Post on Brazen, and can be distributed by Brazen (if client wants) through Jobs2Careers) - or they can post through a distribution tool of their own
- Taking in the chat site before apply has shown more applicants
- Can be 1 event for multiple jobs (each with its own landing page)
- Then if someone wants to do it; we can have whatever data we want captured for their registration: Name, resume, etc
- For high volume can ask questions (do you have X degree, do you have security clearence, etc) and the highest scored candidates on answers, go to front of line over those with lower requirements for less wait time for top candidates
- On the landing page, can include an apply button, more about the job, and the chat itself all in 1-place
- Partnership / Opportunities?
- Partnered with several RPO, non exclusive: Randstad, Sourceright, People Scout
- Hardest with an RPO is getting started
- Unless tech where client approval for tools/spend isn’t needed
- Don’t really do free pilots
- But can get creative with how its done depending on a various factors: what level of interest, what level of opportunity/potential
- Ashley will send standard pricing
- Andrea will connect with Kim re: if continued interest/opportunity for a follow up call and deeper demo to discuss and see about pricing structure and details - next call to check in scheduled for June 29th
- With existing budget if not already in budget, etc. can take new business and be included in a deal (could be a year sometimes)
- Alternately, could be an opportunity to pilot in some way?
9.12.2017 Call Notes
Brazen: Lisa Rossi
From Wilson: Dave, Kim, Andrea
- Brazen powers online events – work with employers direct, with organizations that do a variety of events
- Chegg: Have been around since 2005; they rent/sell textbooks to college students – Decided to use the data they have (their classes, their majors, their locations); and partnered with Brazen
- Key Piece: Chegg’s CN pool, their reach and what they bring to the table
- Meeting them online this way and starting the process this way, without taking away from live engagement factor = cost savings
- More competition for e-level candidates, as market improves, so engagement is integral
- Brazen says using most time/investment in this partnership because it’s a groundbreaking opportunity
- Not for business majors, for anyone who is looking for business opportunity – also targeting students in the mid west; many may want to move to east coast
- Can target on school, geographic area, major, etc.
- Cast such a wide net with digital event and educate in a streamlined way. By the time CNs get infront of RCs, they are qualified and educated on opportunity so it’s a forward trajectory
- Standard user – can get 5 postings, Premium, etc. is more
- And students can “get in line”
- If meet criteria, bump up to front of line in the booth
- An audible “ding” alerts CNs when being added to a chat
- Screen shows wait time; haven’t had negative feedback after all of info has gone out
- RC in driver’s seat, can chat with 1, but up to 4 at a time
- Can see wait time/how many in booth, how many in line, etc.
- Can see answers to the Qs they answered in SmartQ, resume, etc
- All conversations are timed, that is how they calculate wait time and how they keep things moving on
- Can customize time 7-9 minutes can be sweet spot. Can send CN email etc. to catch up; or reach out to CN to move forward.
- They do other events/partnerships other than just with CHegg – so if we have clients with needs, and need technology, she’s happy to go over with us
- Ex: Deloitte uses Brazen to re-engage passive talent and hold regular events for people that are part of their talent network
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