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This tool has solely been researched by the WilsonHCG Innovation team.

Summary

EXPLORE CANDIDATE.ID

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Based in the UK but serving multinational corporations, fast growing SME’s and recruitment agencies worldwide, Candidate.ID is the brainchild of talent acquisition and B2B demand generation experts.

Product Summary

FEATURES

Discover the wide range of features available with Candidate.ID.

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Technology Demo Notes

1.24.2018 Call Notes

• Angelina Playter & Crystal Kardys

• • Allows employers to distribute content to candidates in data base and tracks responses and gives a score to the individual based on actions

  • 50-60% reduction in time to shortlist

  • Has been in the market for 1 year (as of 1.24.18)

  • Started working with RPOs in September/October 2017

  • Accenture, Thermal Fisher

  • According to one of Candidate ID’s clients, 70% of hires are in database found through referral, applicants, previously contacted candidates

  • Look at candidate interest

  • Then look at fit for the position

  • Marketing automation technology created for recruitment

  • Through the use of cookies, the system can track not only if the individual opened an email but what they did after (Ex. looking at the company's website, Facebook page, etc.)

  • Distribute content to candidate database, tracks activity, automatically scores individual based on activity

  • Benefits:

    • Candidate ID begins to understand which content certain people like

  • Reduction in time to shortlist by 50-60%; Reducing time to hire

  • Understanding of which channels, subjects, etc candidates are interested in, recruitment marketing will be better

  • Company History:

    • Accenture, Mondelez, SpecSavers, 4 RPO customers as of September 2017

    • 1 RPO 6-wk Trial was a cost of 15,000 pounds; 150,000 pounds generated

  • Market tested in 2015

  • Soft launch in 2016

  • Developed customer based in 2017

  • Tracking of interactions to gather insight on the candidate’s “digital footprint”

  • Cookies

  • IP Recognition

  • Fingerprint - ability to track across browsers

  • Best uses include being used by a sourcing team or a recruitment marketing team

  • If sourcing team, the team would need to set up their ATS to create pools of candidates based on functionality

  • Open API - can integrate with any tool

  • What is your organization doing in preparation for GDPR?

  • Didn't get a straight answer here only that the company was "on the verge of being the only marketing type tool to be fully GDPR compliant"

  • With other RPOs - do they put Candidate ID in their ATS or into their clients' ATS'

  • Both but it sounds like it is mostly under the clients ATS'

  • Technology does not seem to be market ready; or the demo did not convey that message

Strengths:

• Gathers insight on the candidate’s “digital footprint”
• Understanding of which channels candidates are interested in, recruitment marketing will be better
• Marketing automation technology created for recruitment

Opportunities:

• Tool does not seem to be market ready
• Pending GDPR compliance

Contact

Adam Gordon CEO & Co-Founder, <adam.gordon@candidateid.com>, +44 (0)7870 268288 

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