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This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Who we are:

Appcastians pride ourselves on being independent and different. We are born of New Hampshire & Belarus – the physical and cultural homes of our founding team. Both of these places seem to hatch people that move to their own drum beat.

...

• Programmatic Job Ad Optimization
• Improve the ROI of your performance job ad spend by 20%+ with rules-based & algorithmic bidding.
• Use ‘rules’ to ensure budget isn’t wasted on easy to fill jobs
• Track conversions in real time to find your best sources
• Bid like a pro with dynamic bidding tools
• Works with leading ATS platforms & performance job sites
• Sophisticated budget and campaign management tools
• Get real-time, job-level performance reporting

Additional Resources

Technology Demo Notes

3.5.18 Call Notes

• Not much experience in staffing
• Job boards buy candidate traffic from each other
• 2 Products
  • Appcast Exchange
    
    • Pay per applicant model
    • Title, Location, Budget
    • Which jobs do you use this for:
    • Jobs with too many candidates
    • Pay per click charge you for clicks without applicants
    • Jobs with a lack of applicants
  • ClickCast
    • Customers: Cielo, ADP, FutureStep, PeopleScout
    • Same candidates - but across much more jobs
    • Reduced sourcing efforts

• Dashboard:
• Image Added
  
  
• Publishers
  • Secondary job boards that are able to pull the same candidates as the larger job boards at a lower price
  • Ability to monitor feed status
  • They work with almost all performance based or slot based sites
    • Any pay per __ (applicant, click, qualified applicant, etc.) they manage
    • Globally - different countries are at different adoption curves
      • Coverage in US and Canada 
      • UK & western europe are growing
      • Other countries do not have much of a performance market
  • Josh to send list of publishers in technology space
• Any ATS' that do not integrate well?  WorkDay, Ultimate Software 
• Image Added

• How are the publishers decided upon?  Does AppCast make recommendations? 
• Any company that does "pay per" 
• Indeed, 
• Good coverage in US and Canada... working on UK and western Europe 
• If we integrate multiple client ATS' does that mean we can pull candidate information from one ATS to another? 
• They will all have different pixels and we will be able to manage each clients from one dashboard 
• Candidates will be driven back to client ATS
• AppCast does not capture PII 
• Campaign management (grouping of jobs and what you want do to with those - example maybe IT jobs only go to certain publishers) 
• Can create "boosted" campaigns that jobs can move to if they aren't performing at a specific level 
• Monthly payment after performance; can we cap? 
• Can budget cap in multiple ways
  • At employer level
  • At campaign level
  • Across multiple campaigns
  • At the job level
  • Weekly level
  • Lifetime (one time post; no month timeframe) or monthly (evergreens)
  • Image Added
• Applications would be sent back to client ATS' 
• Can limit the campaigns by # of applicants 
• Set rules so that we don't spend money on certain jobs unless they've been posted a few days 
• To be affective:
• Each client would need to put a tag in the job titles so AppCast knows to pick them up
• Or we can code in the parameters (Ex. only the reqs in the U.S.) 
• Or, the most time consuming option, is to manage it req ID by req ID 

Trials:

• Doesn't do a trial but rather a contract with an "out" 
• Would want to try this with a few clients 

Strengths

• Innovative tool with potential cost savings in job board spend

Opportunities

• Little experience with RPO's
• Process shift - leaders or a center of excellence manage postings

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