Herefish

Owned by Jakub Mormul (Unlicensed)
Last updated: Apr 11, 2019
4 min read


This tool has solely been researched by the WilsonHCG Innovation team.

Summary


Herefish helps recruiting firms make automation personal

Automate repetitive tasks, connect with contacts via email or text and save time, save money and drive more revenue.


Automate throughout the recruiting process

  • Pre-hire - Market and engage with old candidates and those starting the recruiting process.
  • Post-hire - Reduce busywork and manage contractors from on-boarding to redeployment.
  • Sales - Drive new customers and manage existing customer relationships.


A RECRUITING ROBOT

A safety net for recruiters

Herefish helps recruiters stay on top of tasks like sending emails, text messages, updating candidate fields, sending surveys and a more. Stop missing connections with candidates and contractors and let Herefish handle all of the busywork.


A SALES SIDEKICK

Helps salespeople be professionally persistent

Use Herefish to stay in front of prospective clients or just keep in touch with existing ones. Continually engage using timed email sequences, call tasks, notes or web page notifications and put your personal outreach on cruise control.


A MARKETING MAGICIAN

Helps marketers create better client & candidate experiences

Herefish is a recruitment marketer's best friend and makes sure the right contact gets the right message at the right time. Create segments, track activity and reinforce your brand's message using the Herefish platform.


With Herefish you can...

  • Follow-up with new applicants - Automatically follow-up with new applicants and never lose a prospective placement again.
  • Re-engage old candidates - Reach out to older candidates in your ATS and start creating a pool of engaged talent.
  • Follow up with sales leads - Set email sequences to automatically follow up with new or existing sales leads and drive more reqs.
  • Manage contractor relationships - Automate onboarding, NPS surveys and improve contractor engagement and re-assignment rates.
  • Find bad data in your ATS - Discover records with bad data and archive them or attempt to update old values.
  • Reduce no call/no shows - Engage during the post-hire process to reduce no call/no show incidents and stay on top of the contractor experience.

Technology Demo Notes


Call Notes 3.12.2019

  • Automation

  • Talent Pooling

  • Drip campaigns

  • Library of content is shared across all of their clients.

    • RSS Feed

  • Interact w/ candidate via email

  • No forms on website - current market just funnels applicants here

  • ATS Integrations:

    • No avature integration

  • Could track other microsites

    • No direct tracking of SM unless they follow through to the site.

  • Separate Instances per client

  • How to keep talent community engagement

  • Checking in post hire

    • Candidate satisfaction survey

      • NPS or custom

  • Reporting

    • Engagement - %

    • Conversion

      • Click

      • Job view

      • Submitted

      • Hired

  • Use Hubspot on the back-end

  • HM satisfaction of the candidate

    • Could be sent on first day

  • IV Feedback

  • GDPR Compliance

    • Automate messaging, collect consent

    • UK, US

  • Tracks through cookies

  • Only track those that have engaged

  • All surveys are reportable

  • Client adds code to site

    • One time

  • Pricing Model

    • Current State: Based on # of users on ATS

    • 50-60 recruiters - 2500/mo

    • 10 recruiters - 1000/mo

    • 12 mo

  • Marketing may own or Technology

    • Charge a management fee

  • Need to validate duplication with Avature

  • 1 mo to build out ATS Integration

  • 3-4 weeks implementation time

    • 1 hour meeting per week

  • Video capability - If on Vimeo or youtube you can add inline

  • 15-20K ats integration creation

  • In process integration is lighter

  • Referral management

    • Auto engagement


Call Notes 3.22.2019 

  • Recruiter Interaction

    • Indiv RC’s do not log into the system.

    • Integration would need to be in all relevant fields

    • Candidates / Jobs / Placement Data

    • Triggers are based on that

  • GDPR

    • Preferences and consent would be fed from Avature

  • Who should edit campaigns?

    • Up to us

  • Can use surveys/forms to modify consent and then trigger automation

  • Layer of communication on top of hiring processes in place.

    • This will help at key points in the recruiting cycle

    • Augmenting existing process w/ smart layer of technology

  • Avature

    • Limits to templates

    • Backend tracking of where candidates are clicking jobs and viewing openings


Gary Cook's summary


Overview
Herefish is a thin automation layer that sits alongside/over the end to end hiring process. It provides trigger based automation/communication/outreach, dynamic content, and data capture. The product integrates with a customers HR technology stack/ATS and delivers a seamless handover between systems when HereFish is triggered. Data is read from and posted back to the host system, ensuring data integrity. 
Pro's 
  • Highly configurable outreach tool. 
  • Multiple trigger points, engine allows for complex workflow automation. 
  • Visibility and reporting of status down to the individual message level. 
  • Covers the entire recruitment lifecycle - can be used for pre/post hire. Theoretically could be used for many other purposes. 
  • Create targetted outreach using content library. 
  • Data capture element allows for simple surveys/feedback/NPS collection. 
  • Powerful analytics and reporting capability.
Con's 
  • Requires 1 Herefish instance per client. We would potentially have dozens of integrations with Avature, which would be messy/expensive/time consuming to run and maintain, especially with a growing customer base. For client ATS's, it would require clients permission to integrate ( who pays for this project? ). 
  • PII data is copied to Herefish servers, this raises huge infosec concerns from clients, especially as EU hosted data would be transmitted and stored in the US. Not insurmountable, but adds a heavy layer of complexity to any project. 
  • 95% of the functionality presented is already available in Avature, we would be paying for functionality we already have.  
Recommendations
Let's get Avature up and running. Michelle and I are both of the opinion that Avature can easily match or better the outreach automation capability of HereFish. 
Once Avature is live, if we still feel that there is a feature gap, proceed to trial with HereFish, but understand the limitations around the 1 client/1 instance cost, and the data security implications.