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This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Herefish helps recruiting firms make automation personal

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Technology Demo Notes

Call Notes 3.12.2019

• Automation

• Talent Pooling

• Drip campaigns

• Library of content is shared across all of their clients.

• RSS Feed

• Interact w/ candidate via email

• No forms on website - current market just funnels applicants here

• ATS Integrations:

• No avature integration

• Could track other microsites

• No direct tracking of SM unless they follow through to the site.

• Separate Instances per client

• How to keep talent community engagement

• Checking in post hire

• Candidate satisfaction survey

• NPS or custom

• Reporting

• Engagement - %

• Conversion

• Click

• Job view

• Submitted

• Hired

• Use Hubspot on the back-end

• HM satisfaction of the candidate

• Could be sent on first day

• IV Feedback

• GDPR Compliance

• Automate messaging, collect consent

• UK, US

• Tracks through cookies

• Only track those that have engaged

• All surveys are reportable

• Client adds code to site

• One time

• Pricing Model

• Current State: Based on # of users on ATS

• 50-60 recruiters - 2500/mo

• 10 recruiters - 1000/mo

• 12 mo

• Marketing may own or Technology

• Charge a management fee

• Need to validate duplication with Avature

• 1 mo to build out ATS Integration

• 3-4 weeks implementation time

• 1 hour meeting per week

• Video capability - If on Vimeo or youtube you can add inline

• 15-20K ats integration creation

• In process integration is lighter

• Referral management

• Auto engagement

Call Notes 3.22.2019 

• Recruiter Interaction

• Indiv RC’s do not log into the system.

• Integration would need to be in all relevant fields

• Candidates / Jobs / Placement Data

• Triggers are based on that

• GDPR

• Preferences and consent would be fed from Avature

• Who should edit campaigns?

• Up to us

• Can use surveys/forms to modify consent and then trigger automation

• Layer of communication on top of hiring processes in place.

• This will help at key points in the recruiting cycle

• Augmenting existing process w/ smart layer of technology

• Avature

• Limits to templates

• Backend tracking of where candidates are clicking jobs and viewing openings

Gary Cook's summary

• Highly configurable outreach tool. 
• Multiple trigger points, engine allows for complex workflow automation. 
• Visibility and reporting of status down to the individual message level. 
• Covers the entire recruitment lifecycle - can be used for pre/post hire. Theoretically could be used for many other purposes. 
• Create targetted outreach using content library. 
• Data capture element allows for simple surveys/feedback/NPS collection. 
• Powerful analytics and reporting capability.

• Requires 1 Herefish instance per client. We would potentially have dozens of integrations with Avature, which would be messy/expensive/time consuming to run and maintain, especially with a growing customer base. For client ATS's, it would require clients permission to integrate ( who pays for this project? ). 
• PII data is copied to Herefish servers, this raises huge infosec concerns from clients, especially as EU hosted data would be transmitted and stored in the US. Not insurmountable, but adds a heavy layer of complexity to any project. 
• 95% of the functionality presented is already available in Avature, we would be paying for functionality we already have.  

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