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The highest engagement lift in the industry now runs on autopilot. Piano ESP puts your content to work through extra-sensory curation, audience personalization, targeting, and email delivery.
Though there are many scenarios in which Piano can offer unique experience-driven solutions for, we focused on a few key overarching challenges to demonstrate the impact on your clients' end goals, engaging qualified candidates throughout the application funnel.
Ability to target engaged job seekers by the job types they are reading about
After the user read two job descriptions about recruitment jobs, we prompted them to sign up for job alerts
When the user returned to the job search, we promoted new recruitment jobs
This creates a highly relevant experience for a job seeker and increases likelihood to apply
Increase newsletter signups to avoid any missed opportunities with potential qualified applicants
Target users reading a blog post by prompting them to sign up when they reach 70% article completion
Target users who read 70% of article and are about to exit the page, by prompting them to sign up
Content in newsletter informs candidate of any job updates and relocation opportunities
Drive up job fair and event attendance
Geo-target users residing in areas where a job fair or event is taking place, prompting them to signup and attend
Enable potential job seekers to identify themselves and the types of jobs they're interested in
As you internalize the solution and discuss how it would impact your client engagements, we've included some information for your review:
Our marketing brochure to provide an overview of Piano's solutions and highlight the features/benefits of our Strategic Services for clients who lack the resources to use the platform at its full potential
Case study on how Golf Digest uses Piano to power their new digital offerings and drive conversions for their premium content experience
Additional Resources
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