Piano
- Jakub Mormul (Unlicensed)
This tool has solely been researched by the WilsonHCG Innovation team.
Summary
We help the world’s biggest media companies build dedicated audiences and increase revenues.
We love great content.
Whether that’s important hard-hitting journalism, captivating and entertaining videos, the latest scores of our favorite teams, or the intel that motivates companies to change course or people to invest big, we believe there will always be a demand for words and scenes that make a difference.
And we know that in order to profitably create quality content, media companies can’t rely on advertising alone.
We’re even more passionate about solving that problem. We’ve built tools that make it easy for great media companies to market, sell, and fulfill their content across any channel their audience wants. Our tools give business users control over the complete experience, from targeting the right segments through creating incentives for users to register and pay to retaining those customers and minimizing churn – without going to the IT team again.
Whether you’re looking to understand your audience, optimize your ad inventory, reduce ad blocking, grow registrations, or launch a paid content strategy, Piano delivers the tools and analytics you’ll need to create and visualize empirical results.
Driven by values.
Creativity - Producing new solutions that improve our products, business opportunities, company, and employee well-being.
Trust - Having confidence in/respect for our colleagues' intelligence, dedication, and ability to do their jobs well.
Quality focused - Relentlessly directing our talent and attentiveness to producing our best work and best outcomes
Collaboration - Enthusiastically cooperating with our colleagues to advance and complete tasks, big and small.
Courage - The confidence to explore new ideas, embrace new experiences, and take calculated risks
Experience management for audiences.
Design, test, deploy, and manage audience experiences based on scenarios, rules, triggers, and conditions. All without IT.
Experience management for audiences.
Design, test, deploy, and manage audience experiences based on scenarios, rules, triggers, and conditions. All without IT.
Commerce designed for content.
Create, test, and deploy the paid content models that generate revenue, loyalty, and engagement.
Amplify your editorial impact.
The highest engagement lift in the industry now runs on autopilot. Piano ESP puts your content to work through extra-sensory curation, audience personalization, targeting, and email delivery.
Though there are many scenarios in which Piano can offer unique experience-driven solutions for, we focused on a few key overarching challenges to demonstrate the impact on your clients' end goals, engaging qualified candidates throughout the application funnel.
Ability to target engaged job seekers by the job types they are reading about
After the user read two job descriptions about recruitment jobs, we prompted them to sign up for job alerts
When the user returned to the job search, we promoted new recruitment jobs
This creates a highly relevant experience for a job seeker and increases likelihood to apply
Increase newsletter signups to avoid any missed opportunities with potential qualified applicants
Target users reading a blog post by prompting them to sign up when they reach 70% article completion
Target users who read 70% of article and are about to exit the page, by prompting them to sign up
Content in newsletter informs candidate of any job updates and relocation opportunities
Drive up job fair and event attendance
Geo-target users residing in areas where a job fair or event is taking place, prompting them to signup and attend
Enable potential job seekers to identify themselves and the types of jobs they're interested in
As you internalize the solution and discuss how it would impact your client engagements, we've included some information for your review:
Our marketing brochure to provide an overview of Piano's solutions and highlight the features/benefits of our Strategic Services for clients who lack the resources to use the platform at its full potential
Case study on how Golf Digest uses Piano to power their new digital offerings and drive conversions for their premium content experience
Additional Resources
Technology Demo Notes
Demo Notes 7.16.2019
Drive engagement: Exploring career opportunities, engagement, ultimately drive to application
Consumer traffic? or Sales leads? or both?
Sports reader in location interested in Cowboys
Get them to sign up for that newsletter
They've come back, so they may be good to a registration for an event
Helps grow social audience
is content automatically shared there?
They encourage newsletter subscribers
Increase event signatures
Where is your product hosted? Amazon east (US 1); secondary in mid west, australia ...some data is stored in Google Query
Demo
Client side
Installed as java script on the site
stores info for analysis and reporting
segments can be assigned manually or determined on parameters (AI driven based on user interactions, or based on location of accessing site)
Marketing CMS is a part of the tool that helps present the right message to the right person
subscription popup comes up asking for a subscription
Note: example walk through appears to be layered on top of a blog
Interest in the tracking of candidates; based on certain actions they send additional content
career fair
newsletter
talent community
facts w open roles
Pending Questions:
Recruitment Marketing material - you rely on the client to provide that correct?
Who manages this tool, traditionally? Who manages the build out?
Managed services team OR Self-serve
Any system adjustment on unsuccessful campaigns?
System helps determine where people drop off
Ability to see where in the application they drop off?
Next Step: Review a use case built our for recruitment