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This tool has solely been researched by the WilsonHCG Innovation team.

Summary

What We Do

Create, Personalise and Automate the Complete Candidate Journey with Our Automated Recruitment Solution

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Real-time campaign results and data can be found in your personal dashboard. That way you are always fully informed of the progress of your campaigns.

Additional Resources

Technology Demo Notes

1.31.2017 Call Notes

• 2012 - Launch

• 2014 -Automated technology Employer Branding Resellers partnerships 250 clients in the Netherlands

• 2016 - Campaigns in 70 counntries Development MrWork dashboard

• 2017 - US office launch; 100+ countries with live campaigns

• First social advertising platform dedicated to recruitment

• Benchmarks are based on recruitment data to ensure targeting is more effective

• Over 800 clients: Oracle, Loreal, Expedia, P&G, Shell, TMPworldwide

• How we work:

• Client Brief

• MrWork will visualize and map the target audience

• Social Network scan

• *Only use public data

• Using that info it will scan all other social networks

• Targets are broken down by demographics

• Benchmarking

• “Unique software”

• Learns from past campaigns

• All recruitment based benchmarks

• Optimisation Process

• 4X a day

• Brand is protected through sponsored posts

• Auto A/B tested

• System produces several different versions of the content

• Progresses with the one that works best

• Data Analysis and Reporting

• Subscriptions

• Dashboard

• They do not:

• No text

• No creative

• They do:

• Strategic retargeting

• Employer branding

• Brand awareness - Advertise to everyone

• Then engage those that are a fit

• GDPR compliant:

• Do not hold any data

• Data is fed to landing page or ATS

Attraction of candidates

Attraction of continuous applicants

Strengths

• Brand awareness

• Could be beneficial when there is need for a high volume of interest/applicants

Opportunities

• Sales rep was unclear on where this would be beneficial for an RPO

• No support in craft of campaign content

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Contact

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