MrWork

Owned by Jakub Mormul (Unlicensed)
Last updated: Jan 22, 2019
4 min read


This tool has solely been researched by the WilsonHCG Innovation team.

Summary

What We Do

Create, Personalise and Automate the Complete Candidate Journey with Our Automated Recruitment Solution

Now you can automate your Social Recruitment and Advertising using just one simple solution!


Access to 75% Passive Candidates?

Only 10% of each target group is actively looking for a job while 75% are passive candidates searching for a new role:

  • 10% - Active Candidates
  • 75% - Passive Candidates
  • 15% - Not Looking


Automate Your Employer Brand

Intelligent Social Media campaigns and programmatic display advertising will guide the target group gradually through the “Employee Journey”.


Why MrWork

  • Social Network benchmark data is based on a combination of consumer and recruitment campaigns – this means targeting can sometimes not be totally relevant. All of our benchmarks are based purely on specialist recruitment data to ensure targeting is more effective.
  • All of our cross network campaigns are managed via 1 solution allowing us to optimise based on results across multiple networks as opposed to individually. Meaning  we can optimise more effectively ensuring maximum results. Balancing creating awareness and conversion across all networks.
  • MrWork can monitor multiple networks at once allowing more control over who your brand is exposed to and when. This allows us to protect your brand – we can optimise based on the frequency of one post across multiple networks.
  • MrWork is built to measure how engaged a target candidate audience are by you as a potential employer of choice. Measuring this means the intelligence software can determine which type of content to retarget that audience with based on how they interact with it. This means MrWork can personalise the candidate journey ensuring that target only sees content relevant to them ensuring stronger conversion.


Talent Analysis

Your target audience is analyzed by our unique Social Media Search tool. The results will show you the size of the target audience, and their online behaviour.

Using data from thousands of past campaigns, MrWork will determine the ideal campaign strategy to engage with target candidates.


Talent Scan

Advanced Talent Targeting Tools.

Intelligent Social Media campaigns and programmatic display advertising guides the target group gradually through the “Employee Journey”


Talent Pool Software

MrWork keeps track of how engaged your audience is. Candidates who show an interest in your employer brand are stored in your own unique talent pool.

Campaigns are then focused to respond to the interest of the candidates in your target group, so that we are now communicating directly to them.


Access your data dashboard to see real-time campaign results

Real-time campaign results and data can be found in your personal dashboard. That way you are always fully informed of the progress of your campaigns.


Additional Resources

Technology Demo Notes

1.31.2017 Call Notes

  • 2012 - Launch

  • 2014 -Automated technology Employer Branding Resellers partnerships 250 clients in the Netherlands

  • 2016 - Campaigns in 70 counntries Development MrWork dashboard

  • 2017 - US office launch; 100+ countries with live campaigns


  • First social advertising platform dedicated to recruitment

    • Benchmarks are based on recruitment data to ensure targeting is more effective

  • Over 800 clients: Oracle, Loreal, Expedia, P&G, Shell, TMPworldwide

  • How we work:

    • Client Brief

      • MrWork will visualize and map the target audience

      • Social Network scan

        • *Only use public data

        • Using that info it will scan all other social networks

      • Targets are broken down by demographics

    • Benchmarking

      • “Unique software”

        • Learns from past campaigns

        • All recruitment based benchmarks

    • Optimisation Process

      • 4X a day

      • Brand is protected through sponsored posts

      • Auto A/B tested

        • System produces several different versions of the content

        • Progresses with the one that works best

    • Data Analysis and Reporting

      • Subscriptions

      • Dashboard

    • They do not:

      • No text

      • No creative

    • They do:

      • Strategic retargeting

  • Employer branding

    • Brand awareness - Advertise to everyone

    • Then engage those that are a fit

    • GDPR compliant:

      • Do not hold any data

      • Data is fed to landing page or ATS

Attraction of candidates

Attraction of continuous applicants

Strengths

  • Brand awareness

  • Could be beneficial when there is need for a high volume of interest/applicants

Opportunities

  • Sales rep was unclear on where this would be beneficial for an RPO

  • No support in craft of campaign content