This tool has solely been researched by the WilsonHCG Innovation team.
Summary
Candidates are Consumers.
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- Automated segmentation of your talent network. Take advantage of the Workflows feature in Clinch to automatically segment into a dedicated list, candidates that perform a specific action and/or meet criteria set by you.
- Create a controlled (Static) list, or a Smart list that will continuously update, pulling in candidates automatically when their behaviours or attributes match those reflected in the Smart list query.
- Enhanced search and sourcing capabilities. Find candidates quickly and easily using Simple or Smart search functionality in Clinch.
- Surface key candidate information. Get to know your candidates, even before they hit “apply” with the Clinch Candidate Profile. View key candidate information including location, social links, a timeline of their interaction with your content, and which jobs they’ve shown an interest in. Identify those candidates that are most engaged with your organisation, and message them directly.
- Candidate engagement made measurable. Clinch Email Campaigns allow you to message multiple candidates at once. Track the effectiveness of those campaigns by looking at mails delivered, opened, unsubscribed, and more.
Additional Resources
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Technology Demo Notes
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APR 2020 Call Notes
- Andy & PE team saw the technology: https://www.clinchtalent.com/
- Combinines marketing concepts to recruitment
- Technology sits ontop of the ATS
- Candidates click to apply to jobs and are taken to a landing page that shows the job but also displays engaging content, similar jobs (done through machine learning technology), blogs of the company
- 80% of traffic to a company website is done through a job posting
- Replaces the career site
- Candidate can sign in with their LIR, mark jobs as favorites, set up job alerts,
- GDPR compliant
- Company can own page settings, views
- Can set permissions to who can change the landing page and who cannot
- Mobile optimized
- Can load blog posts or load manually (like HubSpot)
- The technology will suggest content to candidates based on the type of role they are looking at
- If you wanted to delete content (ex. employee that wrote it left the company, you can do so and candidates will stop getting the recommendation)
- Call to Actions function:
- Creating campaigns:
- Can create pages with branded documentation
- Essentially creating a microsite
- Can customize what kind of content (job lists, job search, links to 3rd party content, calls to action, videos, etc.)
- Setting the workflow
- Can set it based on what criteria the candidate has searched
- Sending mass emails with customized content - send in bulk via the system
- Reporting available on the email success
- Integration with ATS:
- Through the jobs
- Analytics:
- Can look at the jobs by stages
- Breakdown of blogs, what type of content would turn into applicants
- Traffic Sources: can see what sites are bringing candidates to the website
- Outline of Google searches
Strengths
Interesting technology, brings in several different type of tools
Opportunities
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Product Demo
- “Hubspot for recruitment”
- Communication & Hiring Platform, for business that are furloughing.
- Career Website
- Can spin up a career website
- Or components
- Gallery
- Blog
- Web Campaigns
- Calls to Action
- Downloads
- Sign up
- Register as a furloughed worker
- Some clients use 1 phone number, globally
- Possibility of 1:1 with an RC.
- Chatbot?
- Not a competitor to olivia or mya
- Focused on being an easy lead capture
- Not for screening process
- Capability to do this, but intended for basic lead capture
- Experience in integrating with most of the large ATS’
- How are you identifying Gender, under demographics reporting on the backend?
- Using a name/gender API
- Ability to synchronize with an ATS or manual list
- Build into smart list to segment on the communication type
- Email or SMS communication
- Can send sequences
- Can track the result of those activities
- Currently do not support segmentation or user visibility
- Recruiters can see all candidates
- May consider this in the future
- Google API provides translation to content.
- 4 weeks
- Subdomain
- ATS integration information
- Branding guidelines
- About 25 hours to build the site
- API’s & Collection of information from IT tend to take the most time
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