Clinch

Owned by Jakub Mormul (Unlicensed)
Last updated: May 07, 2020 by Mateusz Zajac (Unlicensed)
6 min read


This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Candidates are Consumers.

A Clinch powered careers site automates how you attract, identify, engage and nurture them.

Award winning recruitment marketing automation for busy recruitment teams.

WHO IS THE NEXT GREAT HR TECH COMPANY? Clinch connects a company’s careers site, content, recruiter, and candidate in a tightly integrated software solution that’s unlike anything else on the market.

FIND TALENT FOR YOUR BUSINESS SMARTER USING THESE TOOLS. Save time, work smarter and leverage these 4 tech tools to make recruitment easier. Supercharge your recruiting efforts. Think like a marketer, recruit like an expert. Clinch connects careers site, content, recruiter and candidate in a tightly integrated software solution that’s unlike anything else on the market. Your people ARE your company. Attract, identify, and convert the best to benefit the bottom line.

Your Most Common Recruitment Problems, Solved.


Create your own content.

Build careers sites and pages in minutes, not months.

Engage passive talent.

Behavioural analysis surfaces the top candidates who haven’t applied.

Source qualified candidates fast.

See suggested candidates for each job, based on quality parameters set by you.


LANDING PAGES

Take your recruitment marketing campaigns from concept to live in minutes with automated content creation.

Great content is the foundation for every successful recruitment marketing campaign. But creating that content takes time — something a recruiter finds in short supply.

Using our “Recipes” content and marketing automation feature, Clinch helps take your recruitment marketing campaigns from concept to live in minutes. Selectthe Recipe that best suits your recruitment marketing needs (promote an event, for example, or a job family) and let our platform automatically build the associated landing and jobs pages for you.

  • Automated content creation. Each Recipe comes complete with the assets you need for a successful recruitment marketing campaign, including: landing pages, calls-to-action to convert anonymous visitors into candidates, and workflows to help grow your talent pool.
  • Customize, then make live. By default, landing pages that are generated automatically as part of a campaign Recipe will feature placeholder copy and images from your company’s hub of pre-approved content. Edit and update to suit your needs (it’s easy with the Clinch Page Editor), then go live!
  • Measure campaign effectiveness. Track and measure the performance of each component in your campaign with Clinch Reports. See which pages are performing best, which pieces of content candidates love the most, and gauge the overall effectiveness of your campaign.
  • More effective recruiting. Clinch centralises your recruitment marketing efforts, giving you the convenience of creating, managing, sharing, and measuring your recruitment marketing content from one location.


ANALYTICS

Knowledge is power. Clinch Reports delivers real data to shape and inform your recruitment marketing strategy.

An optimal candidate experience is built on factual information and insight, rather than assumption. Clinch Reporting kicks in the second your content goes live on our platform, delivering real and accurate data on all important aspects of your recruitment marketing campaign.

See who’s looking at your content and find out which channels are driving traffic in your direction. Measure how your employer branded content is performing with its target audience, and get to know your true sources of hire.

Clinch Reports allows you to leave your assumptions at the door and discover the benefits of data-driven recruiting.

  • Custom built for you. The Clinch Reports feature has been built from the ground up. We don’t source our data from anywhere but our own platform, so you can rest assured that the information you see is accurate and exclusive to your organisation.
  • End-to-end reporting. From the performance of the content you push out, to the number of applications you receive, Clinch offers end-to-end reporting on each and every one of your recruitment marketing campaigns.
  • Heatmaps. Leveraging its own custom heat-mapping technology, the Clinch platform uses colours as a visual representation of data to show how people are looking at your individual jobs and landing pages.
  • Pixel-level detail. Gauge a candidate’s interest in your company by looking at their level of engagement with your content. View each candidate’s dwell time per page and see the number of data points recorded per session where one data point is equal to one mouse hover over a single pixel.
  • Content scoring. See how engaging your content really is. The Clinch Block Analysis tool uses accumulated data points to score individual content blocks and colour them based on the level of interaction they garner from visitors to the page. Quickly and easily identify which image, video, or paragraph on your page is performing best when compared to other content blocks at a page or campaign level.


EMPLOYER BRANDING

Become an employer of choice. Shape and promote a consistent brand image across multiple channels to attract top talent.

The importance of a strong employer brand cannot be underestimated. Not only does it improve your organisation’s ability to recruit and retain great talent, a strong employer brand also inspires confidence in the consumer brand —leading to more sales opportunities and an improved bottom line.

The Clinch platform makes it easy for you to manage your employer brand and showcase it across multiple channels simultaneously for maximum reach and visibility.

  • Create and edit recruiting content. With the Clinch Page Editor, previously tricky content tasks —like updating copy and embedding videos— become easy. Showcase your employees and communicate your EVP on landing pages that feature your organisation’s own distinct branding. Bring job ads to life by adding rich media including images and videos. Publish the content you want, when you want it, with no assistance needed from IT!
  • Automate your content creation. Clinch campaign templates or “Recipes” allow you to bring a complete recruitment marketing campaign from concept to live in minutes with automated page creation, complete with company branding, default copy, and images sourced from your company’s hub of pre-approved content.
  • Grow your brand following. Leverage and grow your organisation’s existing social followings. Share your beautifully branded jobs and recruitment marketing landing pages on Facebook, Twitter, and LinkedIn with a single click using the Clinch Promotion Tool.
  • Measure content performance. Do your candidates prefer to read employee stories, or watch a video on company culture? Using the Clinch Block Analysis tool, measure which content designed to promote your employer brand is performing best.


CRM

Engage your audience. Source and nurture the best candidates.All in one place.

Hiring is faster and easier when you have your own qualified talent network to source from.

With candidate lists as its focal point, the Clinch CRM prioritises the creation and delivery of personalised, targeted messages to candidates. This enables you to build relationships with those candidates and grow and segment a talent network that is engaged and interested in hearing about employment opportunities at your organisation as soon as they arise.

  • Automated segmentation of your talent network. Take advantage of the Workflows feature in Clinch to automatically segment into a dedicated list, candidates that perform a specific action and/or meet criteria set by you.
  • Create a controlled (Static) list, or a Smart list that will continuously update, pulling in candidates automatically when their behaviours or attributes match those reflected in the Smart list query.
  • Enhanced search and sourcing capabilities. Find candidates quickly and easily using Simple or Smart search functionality in Clinch.
  • Surface key candidate information. Get to know your candidates, even before they hit “apply” with the Clinch Candidate Profile. View key candidate information including location, social links, a timeline of their interaction with your content, and which jobs they’ve shown an interest in. Identify those candidates that are most engaged with your organisation, and message them directly.
  • Candidate engagement made measurable. Clinch Email Campaigns allow you to message multiple candidates at once. Track the effectiveness of those campaigns by looking at mails delivered, opened, unsubscribed, and more.


Additional Resources

Technology Demo Notes

APR 2020 Call Notes

Product Demo

  • “Hubspot for recruitment”
  • Communication & Hiring Platform, for business that are furloughing.
  • Career Website
    • Can spin up a career website
    • Or components
  • Gallery
  • Blog
  • Web Campaigns
  • Calls to Action
    • Downloads
    • Sign up
    • Register as a furloughed worker
  • Some clients use 1 phone number, globally
    • Possibility of 1:1 with an RC.
  • Chatbot?
    • Not a competitor to olivia or mya
    • Focused on being an easy lead capture
    • Not for screening process
      • Capability to do this, but intended for basic lead capture
  • Experience in integrating with most of the large ATS’
  • How are you identifying Gender, under demographics reporting on the backend?
    • Using a name/gender API
  • Ability to synchronize with an ATS or manual list
    • Build into smart list to segment on the communication type
    • Email or SMS communication
    • Can send sequences
    • Can track the result of those activities
  • Currently do not support segmentation or user visibility
    • Recruiters can see all candidates
    • May consider this in the future
  • Google API provides translation to content.
  • 4 weeks
    • Subdomain
    • ATS integration information
    • Branding guidelines
    • About 25 hours to build the site
    • API’s & Collection of information from IT tend to take the most time