This tool has solely been researched by the WilsonHCG Innovation team.
Summary
What We Do
Create, Personalise and Automate the Complete Candidate Journey with Our Automated Recruitment Solution
Now you can automate your Social Recruitment and Advertising using just one simple solution!
Access to 75% Passive Candidates?
Only 10% of each target group is actively looking for a job while 75% are passive candidates searching for a new role:
- 10% - Active Candidates
- 75% - Passive Candidates
- 15% - Not Looking
Automate Your Employer Brand
Intelligent Social Media campaigns and programmatic display advertising will guide the target group gradually through the “Employee Journey”.
Why MrWork
- Social Network benchmark data is based on a combination of consumer and recruitment campaigns – this means targeting can sometimes not be totally relevant. All of our benchmarks are based purely on specialist recruitment data to ensure targeting is more effective.
- All of our cross network campaigns are managed via 1 solution allowing us to optimise based on results across multiple networks as opposed to individually. Meaning we can optimise more effectively ensuring maximum results. Balancing creating awareness and conversion across all networks.
- MrWork can monitor multiple networks at once allowing more control over who your brand is exposed to and when. This allows us to protect your brand – we can optimise based on the frequency of one post across multiple networks.
- MrWork is built to measure how engaged a target candidate audience are by you as a potential employer of choice. Measuring this means the intelligence software can determine which type of content to retarget that audience with based on how they interact with it. This means MrWork can personalise the candidate journey ensuring that target only sees content relevant to them ensuring stronger conversion.
Talent Analysis
Your target audience is analyzed by our unique Social Media Search tool. The results will show you the size of the target audience, and their online behaviour.
Using data from thousands of past campaigns, MrWork will determine the ideal campaign strategy to engage with target candidates.
Talent Scan
Advanced Talent Targeting Tools.
Intelligent Social Media campaigns and programmatic display advertising guides the target group gradually through the “Employee Journey”
Talent Pool Software
MrWork keeps track of how engaged your audience is. Candidates who show an interest in your employer brand are stored in your own unique talent pool.
Campaigns are then focused to respond to the interest of the candidates in your target group, so that we are now communicating directly to them.
Access your data dashboard to see real-time campaign results
Real-time campaign results and data can be found in your personal dashboard. That way you are always fully informed of the progress of your campaigns.
Additional Resources
Technology Demo Notes
1.31.2017 Call Notes
2012 - Launch
2014 -Automated technology Employer Branding Resellers partnerships 250 clients in the Netherlands
2016 - Campaigns in 70 counntries Development MrWork dashboard
2017 - US office launch; 100+ countries with live campaigns
First social advertising platform dedicated to recruitment
Benchmarks are based on recruitment data to ensure targeting is more effective
Over 800 clients: Oracle, Loreal, Expedia, P&G, Shell, TMPworldwide
How we work:
Client Brief
MrWork will visualize and map the target audience
Social Network scan
*Only use public data
Using that info it will scan all other social networks
Targets are broken down by demographics
Benchmarking
“Unique software”
Learns from past campaigns
All recruitment based benchmarks
Optimisation Process
4X a day
Brand is protected through sponsored posts
Auto A/B tested
System produces several different versions of the content
Progresses with the one that works best
Data Analysis and Reporting
Subscriptions
Dashboard
They do not:
No text
No creative
They do:
Strategic retargeting
Employer branding
Brand awareness - Advertise to everyone
Then engage those that are a fit
GDPR compliant:
Do not hold any data
Data is fed to landing page or ATS
Attraction of candidates
Attraction of continuous applicants
Strengths
Brand awareness
Could be beneficial when there is need for a high volume of interest/applicants
Opportunities
Sales rep was unclear on where this would be beneficial for an RPO
No support in craft of campaign content
Contact
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