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This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Work4: reach the 60% of candidates who are only on Facebook

RECRUITMENT
Our unique recruitment technology uses ads to target qualified candidates on Facebook and optimize your budget

EMPLOYER BRANDING
The career tab links Facebook to your ATS, broadcasts your open requisitions, and leverages your employees’ connections

Facebook smart recruitment ads

Social Job Posting
Facebook recruitment campaigns to source the best candidates
Target qualified applicants with Facebook’s extensive data
Optimize your budget and only focus on relevant applications
Benefit from our smart algorithm and improve your campaign performance

Career tab for your Facebook page

Facebook Career Application
Your career site within Facebook
Enable candidates to view, share, and apply to your jobs directly on Facebook
Increase your employer branding impact
Leverage your employees’ networks with our unique sharing tool

Why should you use Facebook to recruit?

Passive Candidates Don’t focus only on people using job boards. Open your search to a much larger pool of candidates who may not be actively searching for a job. Young Graduates Use a large-scale recruiting method to target young graduates from top universities. You don’t want to waste money headhunting entry-level positions. Exempt Hires Quickly and easily reach the best talent working for your competitors with targeted recruiting ads. It’s an easy and scalable way to approach them. Non-Exempt Hires Find waiters, cooks, drivers, construction workers, nurses (and many more) on Facebook. You won’t find these candidates on professional networks.

Technology Demo Notes

8.19.2014 Call Notes

Becky Gordon @ Work4, Andrea B - WilsonHCG

  • Use partnerships with Facebook/Twitter to ensure getting traffic – not just about checking the box to say ‘yeah I have a job posted to FB’ – it’s about driving the traffic for it

  • Want to make sharing easy, to help go viral

 

  • Soft recruitment – sharing with friends, connecting with companies – not just hitting “apply” need to offer more than an apply platform

  • Can get in front of a really targeted audience, and through technology, set up to be streamlined, so it’s not a lot of time for a CN to find right job

  • Build an application that sits on top of client ATS, so not having all jobs in a list on feed – the newsfeed is meant for engaging, not just sharing a list – that’s why they made the ap that sits on top of it
  • They are not done at this point, and this is why a lot of companies fail – from here, need to drive traffic:
    • FB/Twitter advertising
    • Sharing job distribution
    • Allow CNs to set up alerts, join talent network
    • Sourcing tool – like the way they use LI inmail currently
  • “WHAT ARE YOU TRYING TO ACCOMPLISH” AND HOW CAN WE ACCOMPLISH THAT
  • Working with either RPO or client direct, everything ties to analytics to prove ROI

  

 

  • Pulls from ATS, allow CNs to find it, 2 apply methods: either from ATS redirect or can use social apply tool, which gets them registered into ATS direct in Facebook
    • CN can register and start process to get in front of recruiter quickly, from Facebook – so it keeps them on the same platform they were already on

 

  • They don’t charge extra for a new ATS, but they do have some partnerships
  • What level of mobilization is it already? It HAS to be part of the conversation

  • Jobs can be easily shared, and can be done in a visual way – client can do this to send through their corporate page (maybe 1-2 a week)
  • This can be a scheduler tool, so don’t have to do it separately

  • Kind of like an LI inmail, sourcing – people are excited to get a message through FB, because they aren’t used to getting them through this platform, an email targeted to them, and able to apply in a streamlined manner

Biggest differentiator – utilizing social job ads: paying for advertisements, to get targeted ads: can get in front of those and drive traffic back (Pay Per Click model)

  • With a lot of partners, they have clients that are just using social advertisements without the rest of platform…someone looking for specific ads, can use this as an initial foray into world of social media

SOCIAL APPLY TOOL:

To register in ATS easily in 1 step

Can set up custom packages, depending on what makes the most sense for what someone is doing.. when working with RPO, set up relationship either in referral or reseller model… often somewhere in the middle – if we’re talking to client, make us “dangerous” enough to give info and get interest, or can step in – depends.

  • If we do look at partnership, can do webinars, a lot of enablement

They have a direct partnership with Facebook and Twitter – no one else doing the advertisements the same way because of that partnership, and are driving traffic.


 



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