Work4

Owned by Former user (Deleted)
Last updated: Jan 21, 2019 by Jakub Mormul (Unlicensed)
6 min read

This tool has solely been researched by the WilsonHCG Innovation team.

Summary

WORK4 Social Media Recruiting Suite

Technology suite for an end-to-end social media recruiting strategy

A Unique Product Suite to Leverage Social Media for Talent Acquisition

Our technology tackles all aspects of talent acquisition with social media, whoever the candidate may be: employee, passive, active or poised, using a mobile or desktop device. Whether your objective is to generate visibility, traffic, or applications, we have a solution for all. Our commitment is to bring your organization candidates you won’t find elsewhere, and social media recruiting is key for your recruiting strategy. On average, Work4 provides 70% more exclusive applicants than traditional sources.


W4 Pipeline

Receive high volumes of candidates for low to mid tier positions

Capture exclusive candidates and find hidden gems on Facebook. For your low to mid tier positions, W4 Pipeline identifies the right audience on Facebook, advertises the job position on candidates’ news feeds, and allows them to easily apply. When combined with Work4’s patented technology, Facebook’s targeted advertising platform becomes the must-have tool in every company’s recruitment tool-box.


W4 Ambassadors

Boost your referral program and employee advocacy with our unique sharing tools

Enable employees to share your jobs and employer brand content more often and with less effort leveraging their networks to encourage qualified candidates to join your company. Once the technology is set up, your employees will post your content automatically.


W4 App

Build your career tab on your Facebook page in one click

80% of a company’s page visitors are looking for career information. Connect with active job seekers where they spend most of their online time! Our Facebook Career application extends your regular career site content onto Facebook. It synchronizes with your ATS, and posts your job opportunities on Facebook automatically in real time. Our Career applications also enables candidates to easily view, search, share and apply to your open roles in the Facebook environment.


W4 Ads

Increase visibility for your employer brand

Deliver all of your HR content (awareness, HR events, etc.) to the right audience; through social ads. W4 Ads leverages W4’s expertise audiences refined with each branding campaign to maximize relevant reach. W4 Ads identifies the right profiles on Facebook, advertises your message, and allows people to interact with you easily.


W4 Mobility

Enhance internal mobility via Workplace

Make your job positions visible to your employees in order to increase internal mobility and retention. With W4 Mobility, each of your internal job openings is automatically posted on Workplace groups with the relevant audiences.


Work4: reach the 60% of candidates who are only on Facebook

RECRUITMENT
Our unique recruitment technology uses ads to target qualified candidates on Facebook and optimize your budget

EMPLOYER BRANDING
The career tab links Facebook to your ATS, broadcasts your open requisitions, and leverages your employees’ connections

Facebook smart recruitment ads

  • Social Job Posting
  • Facebook recruitment campaigns to source the best candidates
  • Target qualified applicants with Facebook’s extensive data
  • Optimize your budget and only focus on relevant applications
  • Benefit from our smart algorithm and improve your campaign performance

Career tab for your Facebook page

  • Facebook Career Application
  • Your career site within Facebook
  • Enable candidates to view, share, and apply to your jobs directly on Facebook
  • Increase your employer branding impact
  • Leverage your employees’ networks with our unique sharing tool

Why should you use Facebook to recruit?

Passive Candidates Don’t focus only on people using job boards. Open your search to a much larger pool of candidates who may not be actively searching for a job. Young Graduates Use a large-scale recruiting method to target young graduates from top universities. You don’t want to waste money headhunting entry-level positions. Exempt Hires Quickly and easily reach the best talent working for your competitors with targeted recruiting ads. It’s an easy and scalable way to approach them. Non-Exempt Hires Find waiters, cooks, drivers, construction workers, nurses (and many more) on Facebook. You won’t find these candidates on professional networks.

Technology Demo Notes

8.19.2014 Call Notes

Becky Gordon @ Work4, Andrea B - WilsonHCG

  • Use partnerships with Facebook/Twitter to ensure getting traffic – not just about checking the box to say ‘yeah I have a job posted to FB’ – it’s about driving the traffic for it

  • Want to make sharing easy, to help go viral

 

  • Soft recruitment – sharing with friends, connecting with companies – not just hitting “apply” need to offer more than an apply platform

  • Can get in front of a really targeted audience, and through technology, set up to be streamlined, so it’s not a lot of time for a CN to find right job

  • Build an application that sits on top of client ATS, so not having all jobs in a list on feed – the newsfeed is meant for engaging, not just sharing a list – that’s why they made the ap that sits on top of it
  • They are not done at this point, and this is why a lot of companies fail – from here, need to drive traffic:
    • FB/Twitter advertising
    • Sharing job distribution
    • Allow CNs to set up alerts, join talent network
    • Sourcing tool – like the way they use LI inmail currently
  • “WHAT ARE YOU TRYING TO ACCOMPLISH” AND HOW CAN WE ACCOMPLISH THAT
  • Working with either RPO or client direct, everything ties to analytics to prove ROI

  


  • Pulls from ATS, allow CNs to find it, 2 apply methods: either from ATS redirect or can use social apply tool, which gets them registered into ATS direct in Facebook
    • CN can register and start process to get in front of recruiter quickly, from Facebook – so it keeps them on the same platform they were already on

 

  • They don’t charge extra for a new ATS, but they do have some partnerships
  • What level of mobilization is it already? It HAS to be part of the conversation

  • Jobs can be easily shared, and can be done in a visual way – client can do this to send through their corporate page (maybe 1-2 a week)
  • This can be a scheduler tool, so don’t have to do it separately

  • Kind of like an LI inmail, sourcing – people are excited to get a message through FB, because they aren’t used to getting them through this platform, an email targeted to them, and able to apply in a streamlined manner

Biggest differentiator – utilizing social job ads: paying for advertisements, to get targeted ads: can get in front of those and drive traffic back (Pay Per Click model)

  • With a lot of partners, they have clients that are just using social advertisements without the rest of platform…someone looking for specific ads, can use this as an initial foray into world of social media

SOCIAL APPLY TOOL:

To register in ATS easily in 1 step

Can set up custom packages, depending on what makes the most sense for what someone is doing.. when working with RPO, set up relationship either in referral or reseller model… often somewhere in the middle – if we’re talking to client, make us “dangerous” enough to give info and get interest, or can step in – depends.

  • If we do look at partnership, can do webinars, a lot of enablement

They have a direct partnership with Facebook and Twitter – no one else doing the advertisements the same way because of that partnership, and are driving traffic.


Additional Resources