This tool has solely been researched by the WilsonHCG Innovation team.
Summary
Who we are:
Appcastians pride ourselves on being independent and different. We are born of New Hampshire & Belarus – the physical and cultural homes of our founding team. Both of these places seem to hatch people that move to their own drum beat.
Here’s what makes us tick.
First, we like to build things that have value for our clients and where we can see the impact of our personal work. We are focused on doing stuff that matters and letting people see the result of their labor. It’s a simple concept, but incredibly rewarding. Second, we focus on ‘sharing our success.’ This isn’t some hippy commune, ‘free love’ thing… it’s a business strategy. People want, need, and seek out purpose. They want to see that they are valuable.
Feeling your work matters to your clients, family, and community is the foundation of what we try to create at Appcast. We believe it makes a stronger business and a more resolute team… kind of like the Granite in the mountains of our beloved State of NH or the Bison in beautiful Belarus.
What We Do:
Appcast is the leading developer of programmatic job advertising technology, powering a revolution across the global recruitment industry. From its namesake pay-per-applicant job ad exchange to its innovative recruitment media optimization platform, Appcast is changing how employers, ad agencies, and job sites attract high-quality job seekers.
How We Do It:
Our technology
Leveraging programmatic software and market data, job advertising decisions are automated in seconds to deliver applicants or other outcomes only where they’re needed, further optimizing spend and ROI.
Our alignment
We succeed only when our clients do. Our software tools are designed to ensure we optimize results for the lowest cost and best results, running on a true pay-for-performance model.
Our transparency
Appcast’s analytics and data-reading capabilities are encompassed in a beautiful real-time dashboard, allowing users to see and make their job ad media buying decisions from one spot.
Exchange
Pay-Per-Applicant Job Advertising - get quality candidates for 30%+ less than major CPC performance job sites.
- Pay-per-applicant, not per-click or posting
- Target job seekers wherever they live, work, & play
- 120M+ active job seekers in last 90 days
- Works with all major ATS platforms
- Sophisticated budget and campaign tools
- Real-time, job-level performance reporting
Brand
- Targeted Employment Brand Advertising
- Promote your recruitment brand message to specific communities of candidates using real-time targeting data.
- Attract talent using display & social ad targeting
- Influence interest in your organization
- Convert more applicants on your existing job ads
- Tell your brand story to target candidates
- Works with all major ATS platforms
- Pay only when your ads are viewed by a candidate
Clickcast
- Programmatic Job Ad Optimization
- Improve the ROI of your performance job ad spend by 20%+ with rules-based & algorithmic bidding.
- Use ‘rules’ to ensure budget isn’t wasted on easy to fill jobs
- Track conversions in real time to find your best sources
- Bid like a pro with dynamic bidding tools
- Works with leading ATS platforms & performance job sites
- Sophisticated budget and campaign management tools
- Get real-time, job-level performance reporting
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