WayUp

Owned by Jakub Mormul (Deactivated)
Last updated: Dec 23, 2020 by Mateusz Zajac (Deactivated)
3 min read

This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Hire for the Future.

WayUp lets you reach, recruit, and engage early career candidates

We've built a platform that empowers early career candidates to discover and be discovered by employers. In doing so, we have helped students cover the cost of college tuition, recent grads get their start in industries they never thought they could break into, and many others discover opportunities they couldn't have known about before. Our team is inspired by the connections we've made and the companies we've enabled to define their present and expand their futures.

Get discovered by employers.

Get found by employers who like you for more than your work experience. Personalize your WayUp profile to highlight your volunteer experience, hobbies, coding skills, and more to show off how well rounded you are.

Explore jobs from top employers.

More than a white page with blue links. Get real information about jobs and companies.

Learn from the pros.

Master best practices for interviewing, gain valuable career advice, and receive unique on-the-job tips from industry experts.


Our Integrated Approach:

REACH

Define tomorrow's talent by publishing jobs to our marketplace and applying filter criteria to ensure that only the right candidates can view and apply to your postings.

RECRUIT

Go direct-to-talent by searching and inviting passive candidates to apply to your jobs. Once invited, multichannel notifications drive opportunities for the potential applicant to take action.

ENGAGE

Attract the best candidates by bringing your employer branding strategy to life. Leverage our team's expertise to create immersive brand experiences via custom videos, social takeovers, branded content, and informative research to achieve your hiring goals.


Demo Notes


Support many Fortune 1000 companies across all industries

  • Focus on higher quality candidates (not just volume)
  • US only?
    • GDPR compliant
    • 2021 school start, plan presence in Europe
  • Channels: word of mouth, ads, brand/events, SEO
  • Do not infer race or gender – all self-reported
  • Attract
    • Can use as a CRM for early career opportunities
      • Ex. Surveymonkey, DOW Jones
      • Branded
    • Inhouse branding team for early career candidates
      • 360 office tour
      • Articles
    • Virtual events
      • #1 seller
      • Info sessions
      • Candidates have to register, but do not need to complete an entire profile
    • Host webinars
    • 30 min call with key decision maker to establish goals, wayup writes script, client reviews, client can share our script w team members to record videos
      • 5-10 hours for client to source content
  • Source
    • Average response rate?
      • Most focus on applications (4-20% conversion)
      • Many candidates don’t message, many apply
      • Those that invest in attract side of tool, more successful application rates
    • EEOC compliant
    • All self reported data
    • Do not prevent anyone from viewing your jobs (compliance)
    • Messaging limits?
      • Certain volume of seats
      • Unlimited messages
    • Seats can be transferred
  • Screen
    • All cn’s go through a digital screen (2-3 knock out q’s) to vet them
  • Analytics
    • Shows gender bias of job descriptions
    • Adding export button
    • Data visualization integration – not that they couldn’t, but use stand alone
  • Implementation:
    • Initial piece – 2 weeks
    • Articles and videos would take a couple months and start after initial implementation
  • Only industry avoid is nursing, truck drivers
  • Best at D&I - #1 channel on source and analytics

Additional files