The Muse

This tool has solely been researched by the WilsonHCG Innovation team.

Summary

The Muse is the only online career resource that offers a behind-the-scenes look at job opportunities with hundreds of companies, original career advice from prominent experts, and access to the best coaches to get personalized and private career help. We believe that you can and should love your job—and be successful at it—and we want to help you make that happen.

Technology Demo Notes

6.19.2015 Call Notes

Muse: Micah Day

WHCG: Andrea

• Founders: Millennials from McKinsey Consulting (Kathryn Minshew & Alex Cavoulacos)
• Career Advice Page – most visited on site:
• All editorial content – upwards of 250+ articles per month – in house and external
• The content is what brings in the traffic:
• 4.3 million unique visitors per month. (Growth: in Jan was at 1 million)
• 3 channels:
• Search
• Google search: type in what does it look like to work for govt, top interview questions, etc. – 40% of traffic from google search
• Social
• Users are sharing, tagging and liking content with respective network
• Syndication
• Publication partnership: forbes, mashable, times, newsweek and others – pick up on content and send out through their networks and repurposing on their sites
• Times and others are also writing about the companies they write about
• Newsweek – feels strongly abuot changing their audience but keeping integrity, so they got Muse help to manage content on careers page
• Important to know who the traffic is that is coming in – unique talent pool:
• 65% women
• 54% non white
• 95% college educated
• 40% advanced degree
• 60% passive job seeker
• UBER – was their first client
• Muse wants to externalize what they do – intro to them
• What does company do
• What is company like
• What is culture like
• Who are the people I’m going to be working with
• They send team of videographers to location, office or offices – depending on what you want externalized – capturing candid shots, interviewing employees
• All rich media – so can click on a pic and be redirected to twitter, Instagram, etc.
• Helps to understand impact, business model, etc.
• Uber wanted to externalize 3 location – including UK, so it’s a breakout
• People page – allows you to hear from different people at different levels – an actual video snip – acts like a referral. Close as you can get to ‘meet the team’ without actually meeting the team
• Can go to job site, can save job for later, can sort through – can apply right through the muse or go through the profile
• A company can highlight different profiles
• Take traffic and drive to site –
• Create a launch article when it goes live

Minimal text – lists, like why Buzzfeed is so popular – but people will read list

• From list, can click into client profile:

Can repurpose on job page or elsewhere:

GEICO was having trouble with top tech talent, so they built a campaign:

Can click into the pic and get redirected into their profile on The Muse vs just reading the text job posting. They’ve seen clients embed in:

• Email
• Job pages
• Glassdoor
• And more!

Numbers give you an idea that it could be 4-5 hires/ month based on those numbers, in addition to our interviewing, etc.

People: Tech & engineering, sales, customer service, PR & Marketing and operations are top

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