The Muse

This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Everything you need to craft an exceptional talent experience

Uncover your employer brand story. Bring it to life through shareable content. Reach and inform candidates across all of your brand channels. Gain insights that help you optimize. Repeat.

Attract and Engage More of the Talent That Is Right for Your Company

The Muse helps you uncover your authentic employer brand and share what it’s really like to work at your company.

Bring your brand story to life

Uncover employee stories and insights that will help you to communicate a relevant and authentic employer brand.

• BrandBuilder - BrandBuilder crowdsources the stories and insights that you need to build a relevant and authentic employer brand.
• Data-driven employer branding
• BrandBuilder uses employee insights to uncover employee experience attributes and content topics your candidates will care about.
• Compelling storytelling - BrandBuilder allows you to tap employees across your organization and build your brand profile from the insights of the people that know your culture best–your employees.
• Activation of employee advocates - Once you have identified your strongest employee advocates, The Muse Platform helps you to leverage these employee stories to amplify your company’s message in an authentic way.

Engage the right talent

Power compelling recruitment marketing campaigns and amplify your employer brand to find and engage candidates that are a great fit for your company.

• Talent Attraction Platform - The typical candidate engages with more than 16 employer brand touchpoints before applying. Are you telling a unified story?
• Consistency -Help your company stay on message with a central hub to house and distribute all of your employer branding content.
• Access - Make it easy for your team to organize and share your content across all of your relevant recruitment channels. Increase your reach among audiences that aren’t looking at your company today.
• Simplification - Bring all of your employer branding efforts together. Use The Muse to update and optimize your career site and more, in minutes.

Optimize your recruitment marketing

Analyze outreach across key employer branding channels and use data to optimize efforts to attract talent.

• Insights - Which channels and content are your secret weapons for attracting great talent? Know what works.
• Channel Insights - TheMuse.com, and BrandBlocks.
• Role & Applicant Insights - Analyze job listing performance and understand how your branding efforts influence job applicants.
• Competitive Intelligence - Understand how your employer brand performance stacks up against the competition

Technology Demo Notes

6.19.2015 Call Notes

Muse: Micah Day

WHCG: Andrea

• Founders: Millennials from McKinsey Consulting (Kathryn Minshew & Alex Cavoulacos)
• Career Advice Page – most visited on site:
  • 4.3 million unique visitors per month. (Growth: in Jan was at 1 million)
  • 3 channels:
    • Google search: type in what does it look like to work for govt, top interview questions, etc. – 40% of traffic from google search
    • Users are sharing, tagging and liking content with respective network
    • Publication partnership: forbes, mashable, times, newsweek and others – pick up on content and send out through their networks and repurposing on their sites
    • Times and others are also writing about the companies they write about
    • Newsweek – feels strongly abuot changing their audience but keeping integrity, so they got Muse help to manage content on careers page
    • 65% women
    • 54% non white
    • 95% college educated
    • 40% advanced degree
    • 60% passive job seeker
    • Muse wants to externalize what they do – intro to them
    • What does company do
    • What is company like
    • What is culture like
    • Who are the people I’m going to be working with
    • They send team of videographers to location, office or offices – depending on what you want externalized – capturing candid shots, interviewing employees
    • All rich media – so can click on a pic and be redirected to twitter, Instagram, etc.
    • Helps to understand impact, business model, etc.
    • Uber wanted to externalize 3 location – including UK, so it’s a breakout
    • People page – allows you to hear from different people at different levels – an actual video snip – acts like a referral. Close as you can get to ‘meet the team’ without actually meeting the team
    • Can go to job site, can save job for later, can sort through – can apply right through the muse or go through the profile
    • A company can highlight different profiles
  • Search
  • Social
  • Syndication
  • Important to know who the traffic is that is coming in – unique talent pool:
  • UBER – was their first client
  • Take traffic and drive to site –
  • Create a launch article when it goes live
• All editorial content – upwards of 250+ articles per month – in house and external
• The content is what brings in the traffic:

Minimal text – lists, like why Buzzfeed is so popular – but people will read list

• From list, can click into client profile:

Can repurpose on job page or elsewhere:

GEICO was having trouble with top tech talent, so they built a campaign:

Can click into the pic and get redirected into their profile on The Muse vs just reading the text job posting. They’ve seen clients embed in:

• Email
• Job pages
• Glassdoor
• And more!

Numbers give you an idea that it could be 4-5 hires/ month based on those numbers, in addition to our interviewing, etc.

People: Tech & engineering, sales, customer service, PR & Marketing and operations are top

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