Sense (Messaging and Automation)

Sense brings customizable messaging and engagement tools to your team, allowing them to create and manage multi-sequence campaigns and automated workflows

• Passive external outreach via SMS, email, or Chatbots (including option to use QR codes to enter candidates into engagement workflows)

• Candidate re-discovery/engagement

• Drag and drop email-building tools

• Brand Library that houses guidelines for multiple clients

  • Good for staffing agencies and RPOs

• Do not offer landing pages/microsites yet (but that's a pending development item)

Balance customization with automation to reduce time spent on outreach and engagement practices (or enable them to happen in the first place) and drive a more engaging, impactful recruitment process

• Where most customers get the strongest value adds

• "Journeys" are a collection of touchpoints that engage CNs and direct workflows through the process

• Where automation is used varies by customers, but most tend to use the Passive to Active automation

  • Take CN profiles in your system of record and identify leads using a set of rules from ATS statuses/data points, etc.

    • Rules are dynamic and help to generate the lead lists for your team

  • Lists update in real-time to include/exclude CNs based on their status (so you're not crossing workstreams or creating conflicts

• Set workflow series and triggers as needed

  • Templates, channels that it sends through, etc.

• Chatbots

  • Can be used to request profile updates/new information

  • Re-introduce yourself to the candidate

• Add lists of candidates yourself and add them to a campaign

  • Used within EMEA where opt-in is a priority for engagement and data storage

  • Can also be used for Hiring Events, where you're collecting very light CN information but want to add them to a follow-up campaign later on to keep them warm

    • Early careers

• Workflow builder (like Enboarder or CN.ID)

  • Workflow design and building depends on what type of engagement it is (Journey versus Conversational Assistant Chatbot)

    • Can re-use existing workflows as templates

    • Dedicated customer support person to help build new workflows when needed

      • Individual users can't build their own, independently

Sense can be used by your hiring team during virtual or in-person hiring events to improve candidate capture, experience, and follow-up

• If you have a limited number of people working your event (RCs) and you don't want to miss out on capturing CN info, Sense can generate a unique QR code

• Use these to start up Chatbot engagements that ask screening questions and collect additional information

  • On Browser or SMS channels

  • Branch out the dialogue based on their responses

    • Ex. if they need a license but don't plan to obtain it or are in process of obtaining it, those will each lead to different conversation branches

  • Collect information (and validate it)

    • If they submit their Zip code, we check it to make sure it's not an error/mis-type

  • Can lead to action items like offering a link to Scheduling Calendar with the RC

The scheduling node is available within the workflow builder and can be deployed alongside KO questions to streamline Recruiter Screen and Interview stages

• Scheduling portal can be client-branded (or leverage your existing Calendly account)

• Can be initiated by chatbot or other campaign components (scheduling is a "node" within the workflow builder)

• Integrate with your personal calendar (or choose a static calendar that you block off yourself manually)

  • Outline when you plan to be available and these times will be prioritized during scheduling

• Cancellation policy (can be based on your preferences)

  • Some customers have a standard company cancellation policy that they want to use

• Reminders to CNs before meeting (custom timeframes)

  • If they say they can't attend, we send a reschedule portal

• Communication templates

  • Individual and team options

• Round robin scheduling for teams

Provides your team with insights on engagement metrics like Opens, Clicks, etc. to identify opportunities to adjust and strengthen engagement campaigns

• Track impact and conversion rates along your workflows (emails, Chatbot, etc.)

  • Delivery and Open rates by Email and SMS, Chatbot transcripts and insights, etc.

• High-level dashboard with analytics that are refinable through filters like Location, Candidate Source, Req Owner, etc.

Sense works with multiple customers who use Avature at an enterprise level and have recently gained access to the platform’s APIs to build an in-depth integration

• Currently building a fully custom integration using APIs for these customers (gives more flexibility than becoming an Avature marketplace partner)

  • Limits the functionality that we can provide (and taking the custom API route lets us map data to custom fields and information in each client's setup)

  • Future customers will get the benefits of this having been done before and while it will always be a bit custom, it will cost less and be faster to develop/deploy

    • We don't generate revenue from integrations, so the fee is very reasonable anyway

• Flexibility of the Avature APIs (can do most things that we want to do with it)

  • Other systems like UKG, ADP, Workday have APIs, but we often find that roughly 60% of the fields and activities weren't available in the standard API (so we needed custom API requests to do this)

• Record activity back into your ATS (as the one system of record)

  • CN status/workflow updates, etc, (like if they fail a KO question, marking them as Rejected or another notification instead if you want the RC to disposition themselves)

^{Average Time-to-Implement}

• 3-4 weeks (on average)

• English only (for now)

^{Ideal Scope and Scale (Specialized, High-Volume, etc.)}

• Could be deployed creatively for any use case, but likely most impactful for efficiency with high-volume roles, although specialized engagement could be another use case with the right skillsets within the team to create and manage campaigns

• Can be used standalone, but ideally integrated with ATS or CRM

^{Reporting and Analytics Features (In-Platform and/or Exportable Data)}

• In-platform supported with the possibility to export data to another platform to be merged with broader CRM/ATS reports

• See website

Link

Vendor Walkthrough Recording: Recruiter Experience