Talroo

Owned by Tom Sosnoski, created
Last updated: Apr 25, 2022
4 min read

This solution has been researched solely by the WilsonHCG Innovation team.

Website https://www.talroo.com/

Vendor Blurb

Talroo provides an all-in-one recruitment marketing and programmatic talent network solution that offers three distinct products that can be used indibidually or combined in their Talroo Ad Platform (TAP): Pro (job advertising), Hiring Events, and Insights (market data and analytics), specializing in hourly and high-volume roles within the US.

Impressions

Strengths and Advantages

(where the solution stands out or shows impact potential)

  • Provides a dynamic range of recruitment marketing solutions that are each well-designed for performance and with candidate experience in mind

  • Direct connection to pre-engaged network of talent improves the likelihood of applicants with better conversion potential

  • Reporting is pretty good and their market insights appear to be strong

  • Can be operated standalone (if needed) for a faster implementation time

  • Talroo Apply can be used to bypass career site application portals (dropping applicants directly in ATS) or email to Recruiters' inbox

Gaps and Challenges

(things that the solution overlooks or under-delivers on)

  • US-only regional coverage, with tentative and far-off plans to expand into Canada and UK/EMEA over time

  • As with all programmatic, determining budgets can be tricky as spend rates aren’t predictable (although platform has guardrail features for managing spend)

Risks

(anything that could affect ROI; cost, complexity, process gaps, etc.)

  • Network of job sites and posting locations is more limited than a solution like Appcast, but this isn’t necessarily a problem, depending on required scope

  • Not designed for Niche/Professional jobs (can be used for this, but Network is strongest for hourly roles)

 

Overview of Solutions and Features

Solution Focuses
What it solves/achieves
How it works/notable features
Solution Focuses
What it solves/achieves
How it works/notable features

Talroo Pro (Job Advertising)

AI-driven programmatic advertising that identifies and targets talent profiles using technology similar to consumer marketing solutions

  • Talroo is a Programmatic Talent Network solution, meaning they own direct relationships with candidates in their network, delivering opportunities on their terms and based on their qualifications and profile

  • Advertising targeting and reach goes beyond traditional programmatic (which focuses on achieving wide distribution and CPC/CPA, not candidate fit and quality)

    • Branded candidate experience

    • Recruitment marketing intelligence

      • Uses candidate engagement and behavior data to adjust recommendations and matching

    • Automated bidding for job ad distribution

  • Talroo AI find the right posting locations across their network of partners

    • Major career hubs, niche boards, industry news/content, company review sites, blog and social, industry associations, niche organizations, etc.

      • Going further than most programmatic solutions go (mostly focusing on job boards and aggregators)

  • Addresses the issue of candidates who apply for roles they're not qualified for

    • We use qualifying questions in addition to profile targeting to ensure that applicants are more closely aligned with needs

      • Informing the job seeker if they're not qualified, to give them closure and clarity to improve their experience and mitigate the usual risk of the "black hole" of applications

  • Sync jobs from your ATS and create Campaigns however you need (by budget, job types, region, etc.)

  • Advises on improvements for job titling

  • Drives spend efficiency

Talroo Hiring Events

Scalable hiring event solutions that can be deployed across jobs or broader talent campaigns

  • Turn jobs into hiring events at scale

  • Can leverage your internal databases and other brand assets like your company FB page

    • Talroo gives you shareable links for each of these platforms where you can promote your events and track impact

  • Focus on creating events that are attached to specific roles

    • Ensure that the audience you're attracting are the right fit to take next steps more quickly and effectively

  • CNs don't go to your ATS as applicants, but to your ATS Talent Community, the Talroo Ad Platform (where we manage reminders, communications, messaging, etc.), or sent to RCs via email

  • Group your hiring campaigns or events with budgets

    • Organize by Cost center, Location, Job families, or Volume needs

      • This way new jobs on the career site/ATS will be added into these Campaigns automatically, maximizing impact

Talroo Insights

Award-winning solution that uses real-time data to maximize recruiting strategies and offer insights that help your engagement strategy land with target talent demographics

  • Real-time data to maximize recruiting strategies

  • Competitor insights in regions/markets that you're hiring within

  • Can also provide insight on business expansions to ensure that the regions you're moving into are able to support your talent needs locally

  • Data Explorer

    • Supply and demand trends

    • Clicks and Applies by location, role types, job title expansions, etc.

    • External market and job seeker behavior data

      • Number of similar jobs posted in the region

      • Number of job seeker searches for types of roles, etc.

    • Summary tabs

      • Account summary, Campaign summary, Job summary, Event summary, and Applicant summary

    • Data is exportable to Excel/PDF

      • Export charts and heat maps, as well

Supported Regions (NAM, EMEA, APAC, LATAM)

  • US-only (for now)

Average Time-to-Implement

  • 1-3 weeks (depending on solution scope and complexity of setup)

Language Capabilities

  • English-only

Ideal Scope and Scale (Specialized, High-Volume, etc.)

  • Talroo specializes in high-volume, hourly-type roles within the US market

  • List of industry specializations: Link

Required/Optimal Integrations

  • ATS integration and XML feed (but can be used standalone if needed)

Reporting and Analytics Features (In-Platform and/or Exportable Data)

  • Strong data and analytics both for Ad Campaign performance and talent/market insights through their Talroo Insights solution (data exportable to Excel/.CSV)

Integrations Currently Supported

  • ATS integration partners list: Link

 

Resources and Collateral

YouTube Channel/Product Video: https://www.youtube.com/channel/UCIRnUtk_Wb4SD68ORZL6oUg

 

Additional Links
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Screenshots, Images, and Attachments (paste/upload into boxes below)

Talroo Solutions Overview

 

 

 

Pricing

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Typical Duration of Agreement

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Pilot/Trial Opportunities

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