PandoLogic

PandoIQ is PandoLogic’s primary ad purchasing and management solution that uses AI to optimize ad performance and budget goals

• Job title and location expansions help to distribute jobs to more places, while measuring the impact of each variation to identify the optimal advertising strategy for your goals (CPC/CPA, etc.)

• Remote/virtual role distribution to prevent overload of location expansions (resulting in quickly eaten up budget and poor ROI)

  • Taxonomy update for job classifications

    • Ability to associate language across job types (from job titles to content wording)

    • Each posting is run through a natural language processes to extract information and data on each role to identify the best job sites to post to (sort of like a matching system for candidates and jobs, but for matching jobs to boards)

  • New algorithms (carousal for job expansion)

  • Campaign Strategies (EMSI demographic support for optimized locations)

  • Publishers now index remote related "keywords" on job titles and JDs to support these keywords to job seeker searches

  • You don't want to post your remote or virtual positions absolutely everywhere, because even through they're virtual jobs that can be done from any location, your ideal talent market isn't located everywhere

  • Approach to posting practices (not to post everything everywhere and over-saturation)

    • Algorithms create the geographic saturation strategy to optimize the locations of ad placements using data like population density, market supply & demand of qualified talent and actual outcomes

    • Eliminates automatic nation or state-wide exposure

    • Automatically includes or excludes remote keywords like "work from home" or "fully remote", etc.

  • Example, Senior Tax Consultant roles returned a $6 Cost per Applicant (CPA), but controlling spend carefully against best markets/yield

    • Saw greatest success on Indeed Easy Apply

      • The budget for this role was only $5k, which if you can't carefully monitor and control spend with Indeed's Easy Apply, you can eat that budget up in no time (but we returned great value)

    • The system then maps where you got your best application pull via your postings (shows a geographic map of the US with heat mapping of best results)

• Job expansion algorithms

  • negative impacts of job expansion is with publishers, where say Amazon posts a role for a general region and suddenly you have a lot of variants of job titles within the search functions on these job boards (expansion)

  • if someone posts for a customer service role, then they may get thousands of results back with differently-worded posting options for the same role

  • our algorithm assesses the postings with job title variants or multi-region posting locations, and determines which are generating the best returns, then re-aligning posting and spend accordingly to maximize outcomes

• Campaign Strategies

  • takes EMSI demographic data to determine whether your postings are being viewed or applied to based on the target talent demographics in that region/board, etc.

    • making sure that if you're paying for views/applies, you're getting quality ones, instead of volumes of non-applicable candidates (like people who apply to everything they see)

• Reporting

  • Updated reporting takes more off the plate of needing to connect directly with your account manager for advice on adjustments to spend/posting practices

  • See more and make more of your own informed decisions from those reports than in previous versions

PandoExchange is PandoLogic’s solution for recruitment agencies, job aggregators, and job boards to optimize their job ad distribution

• Gives access to their exclusive network of sites to drive more candidate traffic to your advertisements and for your job advertisers

• Unique network of job search engines and sites: TheJobNetwork

  • TheJobNetwork is PandoLogic’s own recruitment ad network

  • Reaches millions of active and passive job seekers monthly through the hundreds of job sites it powers for digital publishers, associations, and job boards

  • Distribution agreements with more than five hundred niche job sites, paid job boards, job aggregators, job search engines, and social networks

• NAM primarily, with expansion plans into EMEA over time (gradual)

^{Average Time-to-Implement}

• 2-3 weeks (but depends on client’s IT team and internal approval processes for things like XML feed development or tracking pixel placement)

• English-only

^{Ideal Scope and Scale (Specialized, High-Volume, etc.)}

• High-volume hiring is the best scope for programmatic solutions, but remote/virtual roles are an area that could benefit, as well

• Can operate standalone, but ideally integrated with ATS (or at least using an XML feed)

^{Reporting and Analytics Features (In-Platform and/or Exportable Data)}

• In-system reporting with exportable data

• Most common ATS vendors (integration is largely tracking pixel placement)