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This tool has solely been researched by the WilsonHCG Innovation team.

Summary

 We help the world’s biggest media companies build dedicated audiences and increase revenues.

We love great content.

Whether that’s important hard-hitting journalism, captivating and entertaining videos, the latest scores of our favorite teams, or the intel that motivates companies to change course or people to invest big, we believe there will always be a demand for words and scenes that make a difference.

And we know that in order to profitably create quality content, media companies can’t rely on advertising alone.

We’re even more passionate about solving that problem. We’ve built tools that make it easy for great media companies to market, sell, and fulfill their content across any channel their audience wants. Our tools give business users control over the complete experience, from targeting the right segments through creating incentives for users to register and pay to retaining those customers and minimizing churn – without going to the IT team again.

Whether you’re looking to understand your audience, optimize your ad inventory, reduce ad blocking, grow registrations, or launch a paid content strategy, Piano delivers the tools and analytics you’ll need to create and visualize empirical results.

Driven by values.

  • Creativity - Producing new solutions that improve our products, business opportunities, company, and employee well-being.

  • Trust - Having confidence in/respect for our colleagues' intelligence, dedication, and ability to do their jobs well.

  • Quality focused - Relentlessly directing our talent and attentiveness to producing our best work and best outcomes

  • Collaboration - Enthusiastically cooperating with our colleagues to advance and complete tasks, big and small.

  • Courage - The confidence to explore new ideas, embrace new experiences, and take calculated risks

Experience management for audiences.

Design, test, deploy, and manage audience experiences based on scenarios, rules, triggers, and conditions. All without IT.

Experience management for audiences.

Design, test, deploy, and manage audience experiences based on scenarios, rules, triggers, and conditions. All without IT.

Commerce designed for content.

Create, test, and deploy the paid content models that generate revenue, loyalty, and engagement.

Amplify your editorial impact.

The highest engagement lift in the industry now runs on autopilot. Piano ESP puts your content to work through extra-sensory curation, audience personalization, targeting, and email delivery.

Technology Demo Notes

Demo Notes 7.16.2019

  • Drive engagement: Exploring career opportunities, engagement, ultimately drive to application

  • Consumer traffic? or Sales leads? or both?

    • Sports reader in location interested in Cowboys

    • Get them to sign up for that newsletter

    • They've come back, so they may be good to a registration for an event

  • Helps grow social audience

    • is content automatically shared there?

  • They encourage newsletter subscribers

  • Increase event signatures

  • Where is your product hosted? Amazon east (US 1); secondary in mid west, australia ...some data is stored in Google Query

  • Demo

    • Client side

      • Installed as java script on the site

      • stores info for analysis and reporting

      • segments can be assigned manually or determined on parameters (AI driven based on user interactions, or based on location of accessing site)

      • Marketing CMS is a part of the tool that helps present the right message to the right person

        • subscription popup comes up asking for a subscription

        • Note: example walk through appears to be layered on top of a blog

    • Interest in the tracking of candidates; based on certain actions they send additional content

      • career fair

      • newsletter

      • talent community

      • facts w open roles

    • Pending Questions:

      • Recruitment Marketing material - you rely on the client to provide that correct?

      • Who manages this tool, traditionally? Who manages the build out?

        • Managed services team OR Self-serve

      • Any system adjustment on unsuccessful campaigns?

      • System helps determine where people drop off

        • Ability to see where in the application they drop off?

      • Next Step: Review a use case built our for recruitment

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