Cliquify

Owned by Tom Sosnoski, created
Aug 19, 2021
3 min read

 

 

Key company contact(s): Amit Parmer (Founder and CEO)

Summary

Cliquify is a social media marketing tool that allows you to create eye-catching job advertisements that avoid the pitfalls of lengthy, over-complicated job descriptions by presenting jobs in simple (and more inviting) terms.

That simplicity, blended with highly visual presentation, is designed to fit the social media space, where job advertisements have traditionally struggled to find a form that matches the medium.

 

Features and Capabilities

  • Customizable branding rules that can be moderated by recruitment marketing teams and made accessible to recruitment teams

  • Designed to maximize organic shareability/distribution

    • Takes SM-based recruitment marketing beyond a company’s own SM pages by making it easy for individual contributors to create job ads in approved formats to post and share across their personal networks

  • Branding is fully customizable

    • Uses your approved image libraries

    • Fonts + Colors + Logos

  • API connection to SM channels

    • LinkedIn, Twitter, Facebook, Instagram

    • On-platform publishing capabilities

    • Tracks engagement metrics

  • Scheduled posting and team management tools

    • Prompt users with recommended alternative schedules for their postings to maximize audience visibility

  • Recruiter Social Score Analytics

    • Breaks down each recruiter’s posting activity from the platform

    • # of audience views, clicks, shares, etc.

How It Works

  • Upload your JD to the platform

    • Evaluated to pull out key points

      • 3 Core Candidate Qualifications

      • 3 Core Job Responsibilities

  • Job Cards are created and customized by the user (to the degree permitted by the branding permissions in place)

  • Published via the platform to SM sites

  • Job Card postings link back to your career site Apply page or to a branded landing page supported by the Cliquify platform

Pricing

  • Featured on website

  • Based on the number of jobs per month (based on your publishing activity)

  • Pilot options

    • Free trial (30 days) is offered to anyone on the website (full platform access, minus the multi-team member capabilities and analytics tools)

      • Postings drive traffic to your Apply pages, but UTM codes are not available for source tracking during the trial

    • More in-depth pilot options for larger-scale test cases (case by case basis)

 

Analysis

  • Essentially rehashing the concept of a business card, it’s a clever way of creating job advertisements that fit more seamlessly into the Social Media environment

  • Unlikely to be ideal for more complex roles (where simplifying job requirements and information to this degree wouldn’t be appropriate), but could be an interesting way to promote high-volume/entry-level roles

    • Worth deploying within any SM-heavy recruitment market strategy

      • Help determine channel viability and traction

      • Interesting way to test the waters for leveraging IC social networks

 

Additional Resources

 

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