PowerToFly

Owned by Angelina Playter (Unlicensed)
Sept 12, 2018
2 min read

Summary

PowerToFly was launched by Milena Berry and Katharine Zaleski in 2014 to connect Fortune 500 companies and fast growing startups with women who are looking to work for companies that value gender diversity and inclusion. PowerToFly is building the platform to propel diversity recruiting and hiring. Our optimized search and sourcing tools, targeted job promotions, and high visibility employer branding services reduce the time to hire hard to reach talent pools of underrepresented female engineers at a centralized and lower cost. Through the platform companies gain full access to actively and passively build a pipeline of vetted women in tech and across digital.

Additional Resources

Technology Demo Notes

September 2018 Call Notes
Overall this tool reminds me much of Fairygodboss & requires a large financial investment from our clients. With that in mind, they seem like a great alternative.
  • Network of women & content pushed out to them
  • Three Steps:
    • Hire: Build event building a leads list
    • Reach: search & message talent
    • Booster's: videos & articles
  • In preparation for events, they will reach out to women both in & out of network.
  • Events are US based w/ minor experience in Canada
  • Free for women to create a profile
  • Company pages can be built by us or their customer success manager
  • How are roles posted? XML feeds or manually
Difference between them & FairyGodBoss (according to them):
  • Platform allows RC's and TA to reach out to candidates directly on here
  • PowerToFly Sourcers will do targeted outreach to women on the platform for our roles
  • FairyGodboss is keen on brand awareness