Qualtrics

Owned by Former user (Deleted)
Oct 24, 2017
3 min read

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This tool has solely been researched by the WilsonHCG Innovation team

Summary

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

What is experience management?
Qualtrics Experience ManagementTM is how you manage the four core experiences of any business. It’s how you build awesome products that people love. It’s how you delight customers at every touchpoint. It’s how you build a phenomenal employee culture. And it’s how you build iconic brands.

Experience management is software for improving the experiences organizations provide to every stakeholder, whether it's customers, employees, prospects, users, partners, suppliers, citizens, students, or investors.


Customer Experience
Customer experience is more than tracking promoters or satisfaction scoring. You have to know how your customers are changing, which ones matter most, and, essentially, how to attract them to your brand. Qualtrics CXTM helps you monitor, respond, and improve every touchpoint along the customer journey.

Employee Experience

Keeping your finger on the company pulse and staying connected to employees is hard. HR leaders must flag training gaps, nurture top performers, and engage the front line. Simultaneously. Qualtrics EXTM helps improve engagement, reduce unwanted attrition, and build stronger teams by optimizing key moments across the employee lifecycle.

Brand Experience

Keeping your finger on the company pulse and staying connected to employees is hard. HR leaders must flag training gaps, nurture top performers, and engage the front line. Simultaneously. Qualtrics EXTM helps improve engagement, reduce unwanted attrition, and build stronger teams by optimizing key moments across the employee lifecycle.

Technology Demo Notes

4.21.2015 Call Notes

Todd Marchant & Andrew Peterson / Andrea Bowen & Sanjay Shah

  • Directory
  • To initially populate this system – common is to import a file manually, if in another database, can bring that over…most can do CSV files, so that is what would be needed
  • Also has de-duplication tools, to avoid issues – can also use to update and expand profiles
  • Can build surveys based on info on users from profile and/or how they’ve answered survey questions in the past
  • Survey tracking
  • Can even incentivized to complete surveys – an option the system has capabilities for
    • Can do a random drawing, or can earn points for surveys and system can auto send gift card, etc. – can go more in depth
  • Research Suite
  • Survey Responses and Research
  • Important to highlight above because they want to help drive response and improve process
    • Are people getting email but not opening? – need to change subject line, etc.
  • They have translation capabilities through google translations – not great for some languages, but a starting point, or they have a  service that can do it for us
  • The system does have ability to expire/deactivate at a certain time/date
  • Tracks questions in the past + also developed questions from the Qualtrics Library
  • Question options for survey:
  • LOGIC FEATURE – example – if HM answered some that/very dissatisfied, then question will appear to ask them a follow up – what were they dissatisfied with?
  • **MOBILE Optimized**
  • SMS text message – additional charge, but can send text invites for feedback
  • REPORTING:
  • Makes charts/graphs – typically 1 question per page
  • Can customize the charts – and show for clients – can change type of graph and color codes
  • Since Qualtrics is a different language than Microsoft – may want to export earlier and make final/design touches in their system
  • Can look at correlational analysis, trending data, etc.