Extole

Owned by Jakub Mormul (Unlicensed)
Dec 12, 2018
2 min read



This tool has solely been researched by the WilsonHCG Innovation team.

Summary


Mission

Our mission is to remake marketing by driving customer activation, not only customer acquisition. The brands we serve are the finest in the world, and each one understands that reaching and motivating the Millennial means creating an active, authentic voice and spreading that voice through the social channels they respect, not through traditional ads.

We believe that the brands of the future will be valued on the level of activity of their customer base. Period.

Our platform is built on a near-obsessive desire for low-friction and high-engagement and we pride ourselves on the massive volume of referrals we have generated for our customers.

We are built by a fabulous group of individuals who care. And we are backed by an astonishing group of investors and their funds, including Norwest, Red Point, Scale, Shasta, and Trident.


How it works

Extole delivers completely on-brand refer-a-friend programs that reward advocates and friends


  1. Market refer-a-friend to your customers - Using your owned media including your website traffic, social media properties, and emails, let your customers know that they can refer their friends and family.
  2. Your customers recommend your brand - Customers share with friends using email, social networks, and personal share codes. Referral programs offer referred friends an incentive to purchase.
  3. Friends respond to recommendations - An authentic recommendation from a current customer -- along with a reward -- encourages friends to respond. They click and land back on your site.
  4. Friend Purchases - A friend purchase triggers rewards for both the friend and the advocate.
  5. You acquire a new customer - Customers acquired thanks to your advocates are your best customers!
  6. Advocates are rewarded too - Your advocate gets a reward for driving a qualified conversion. It's a win-win-win.
  7. You identify your best customers - your advocates! - Knowing exactly who your advocates are helps you market more effectively to this important segment.
  8. You measure and optimize a powerful channel - Through easy to understand analytics, rich A/B testing, and segmentation, you extend the reach and impact of your most important acquisition channel.