Google Marketing Platform

Owned by Brittanie Keyser
Dec 28, 2018
2 min read

This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Faster, smarter marketing

Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.


Product Summary

FOR SMALL BUSINESSES

Get better insights to drive your business.


Grow your business with solutions for all of your needs.
Our free analytics and optimization tools help you grow your business with smarter marketing.


Easy-to-use tools.
Simple tools with powerful insights enable you to spend less time analyzing data and more time delighting customers.


Big results for smaller budgets.
Access free and self-service solutions that take your marketing to new heights at little to no cost to your business.


Designed to work together.
Our solutions are built to work together, so you can easily access insights across products — to deliver better customer experiences.


Do even more with your insights.
Connect Google Analytics with Optimize, Surveys, Tag Manager, and Data Studio so you can quickly get the insights you need to deliver timely, relevant customer experiences.


Get a complete picture of your advertising.
Google Ads integrates with Analytics so you can easily see the full customer cycle, from how they interact with your marketing to how they finally complete the goals you’ve set for them on your site


Deliver more relevant advertising experiences.
Keep people engaged from their search to your site — and beyond. An Optimize and Google Ads integration makes it easy to test personalized landing pages to drive better results.


FOR ENTERPRISES

A smarter platform for better results

Deliver faster, smarter marketing.
Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals.


Gain more control over your investments.
Easily see what parts of your marketing are working and make informed decisions to improve performance — ensuring that you’re delivering quality experiences.


Understand your audience on a deeper level.
Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences.


Share insights across your team.
Make information and insights accessible to your entire enterprise so teams can work better together.


Designed to work together.
Google Marketing Platform solutions are built to work together, so you can easily access shared data across products — to deliver better customer experiences.


Reach the right customers.
Use your data to find new customers across channels.


Include any data sources.
Import data from your own sources including data from CRM systems, email tools, ad platforms, and offline data sources for a more complete view of the customer journey.


Do more with Google.
Easily connect data from across Google products, including Google Ads and Google Cloud — to quickly uncover insights.