Adobe Advertising Cloud
- Mateusz Zajac (Unlicensed)
This Tool has been solely researched by WilsonHCG Innovation Team
Used by Korn Ferry
Summary
Where programmatic meets media. All media. Adobe has the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. So the days of siloed media are finally over.
Overview
Get it all with our demand-side platform
An incomplete solution is never good enough, but that's what many media buyers today have to deal with. Currently, only the digital parts of a media buy benefit from the automation of a demand-side platform. While the other part is stuck with decades-old technology. And more often than not, marketers rely on three or more single-point DSPs to execute their strategy. So each DSP only delivers part of the data, part of the customer journey, and reaches only some of the channels. Well, it’s time that changes. Find out what our united DSP can do for you.
Get smarter search marketing management
To efficiently drive the right visitors to your site, you’ll need to bring together data from as many sources as possible and then sift through it for insights on the best way to reach them. Our platform is one of the very few that makes the most out of your first-party data and ingests a comprehensive array of data from outside sources. Then using our exclusive Adobe Sensei intelligence, you’ll get predictions on how to get the highest conversions for the lowest costs. You’ll measure results, manage your campaign, turn insights into action, and come out ahead of your competition.
Bring creative management to life
So much space, so little time. Automated buys. Real-time bidding. Personalization. New devices. There’s no shortage of places to put your digital ads. The same can’t be said of designers. At Adobe, we’re experts on creative tools and we’ve used that know-how to automate the tedious tasks of customizing ad creative for sophisticated advertising campaigns. See how creative management lets marketers and designers collaborate at a new level to scale campaigns and deliver exceptional experiences.
Features
Adobe Advertising Cloud Features
Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes, and give your customer an experience that delights. Adobe Advertising Cloud has been consistently named a Leader in the field by Forrester. See how we can help you become a leader in yours.
Adobe Analytics integration
Adobe Advertising Cloud is natively integrated with Adobe Analytics, so if you use both products, you can use data to power your advertising more easily and efficiently. The integration allows you to analyze the impact of targeting strategies—deep for ad creative on paid media and broad for on-site performance.
Attribution and measurement
Use measurement solutions from industry leaders like Nielsen to get the full scope of a campaign’s performance both online and offline. Gain actionable insights with easy access to real-time campaign data and custom reports.
Brand safety tools
Keep control of your brand with our industry-leading tools to ensure your advertisements display in the best possible light. Page screening capabilities detect and mitigate faulty inventory, while pre-bid filtering detects and prevents fraud, brand violations, and suboptimal viewability.
Brand surveys and testing
Determine the influence of brand advertising with our proprietary A/B testing tool, Experiment Designer. And to measure brand lift and channel impact, use our free, in-house, real-time survey tool.
Efficiency tools
Make the most of your time with a variety of tools, products, and integrations, including simple and flexible objective-optimization definitions, package-level performance goals, improved bulk edit and bulk creation tools, and performance metrics.
Enterprise DSP tools
Dig deeper with more sophisticated data processing for greater insights. Raw activity logs provide rich campaign activity that go straight to your own database or data management platform. Our reporting API brings you performance metrics directly into advertiser’s native applications.
Multivariate targeting
Select the ideal targeting mix with multiple options including inventory targeting based on sites, apps, categories. Or, target based on audience segment, device type, manufacturer, OS, browser, connectivity, or location from the country level to zip code.
People-based marketing
Go beyond cookies and devices to target individuals. Associate an individual’s devices to create a single profile. And with our open, agnostic platform, it’s easy to merge data sources to augment that profile. All of this can be used to find more customers with lookalike modeling.
Premium inventory management
Automate private inventory management for guaranteed buys, as well as premium, on-demand inventory from more than 100 publishers and TV broadcasters, or from non-traditional programmatic offerings like audio, digital out of home (OOH), and social.
Advanced campaign management
Simplify the creation and update of search-campaign structures with intuitive workflows and tools for automatic creation, dynamic editing, and campaign reporting that work across engines, including Google, Bing, Yahoo, and Yandex.
Advanced search reporting
Pinpoint the insights you need to tailor campaigns to your audience and increase conversions. See how customers engage with your ads across channels to get the full picture of their buying journey.
Performance optimization
AI-powered optimization improves performance by maximizing conversions no matter your budget. We’ve developed sophisticated bidding models, so you can get more precise campaign predictions across all your key metrics.
Predictive forecasting tools
Plan your campaign strategy with ready-to-use forecasting tools with artificial intelligence, powered by Adobe Sensei. Run simulations that show how much to spend on every campaign. Get customized spend recommendations that help stretch your budget across all your portfolios. Pinpoint insights with granular modeling down to the keyword—including cost, clicks, position, cost-per-click, and revenue.