Simpli.fi

Owned by Brittanie Keyser
Dec 19, 2018
2 min read

This tool has solely been researched by the WilsonHCG Innovation team.

Summary

PROGRAMMATIC PERFORMANCE. LOCALIZED.
Simpli.fi is the leader in localized programmatic advertising. We work with the largest buyers of localized advertising, including multilocation brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.

OUR PURPOSE
To simplify digital advertising with unstructured data solutions.

Product Summary

DATA-DRIVEN SOLUTIONS

Advertisers, Agencies, Trading Desks, and Networks use Simpli.fi to drive campaign performance to a higher level and gain deeper audience insights.


By working with unstructured data elements instead of pre-packaged audience segments, you finally have the ability to target and optimize around the best performing parts of your campaign while eliminating those that are underperforming.


No more averaging the good with the bad, the old with the new, the performing with the non-performing. Just automatically optimized campaigns combined with performance and insights like you haven’t seen before.


WHAT’S DIFFERENT ABOUT SIMPLI.FI’S ELEMENT LEVEL MARKETING?

  • Audiences are custom built using individual data elements, ensuring that you are targeting the precise audience that is providing the maximum performance for your campaign.
  • Audiences are optimized on the fly so that campaigns learn and improve over time.
  • Expensive pre-packaged audience segments or contextual categories are eliminated, lowering your costs.
  • CRM data can be targeted with high precision, enabling higher effectiveness and a better customer experience.
  • Simpli.fi’s unparalleled data network provides 100% intent-based data at a massive scale.
  • Automated multivariate optimization calculates the value of each ad impression and programmatically adjusts bids accordingly.