Appcast

Owned by Jakub Mormul (Unlicensed)
Last updated: Jan 17, 2019 by Brittanie Keyser
5 min read


This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Who we are:

Appcastians pride ourselves on being independent and different. We are born of New Hampshire & Belarus – the physical and cultural homes of our founding team. Both of these places seem to hatch people that move to their own drum beat.

Here’s what makes us tick.

First, we like to build things that have value for our clients and where we can see the impact of our personal work. We are focused on doing stuff that matters and letting people see the result of their labor. It’s a simple concept, but incredibly rewarding. Second, we focus on ‘sharing our success.’ This isn’t some hippy commune, ‘free love’ thing… it’s a business strategy. People want, need, and seek out purpose. They want to see that they are valuable.

Feeling your work matters to your clients, family, and community is the foundation of what we try to create at Appcast. We believe it makes a stronger business and a more resolute team… kind of like the Granite in the mountains of our beloved State of NH or the Bison in beautiful Belarus.


What We Do:

Appcast is the leading developer of programmatic job advertising technology, powering a revolution across the global recruitment industry. From its namesake pay-per-applicant job ad exchange to its innovative recruitment media optimization platform, Appcast is changing how employers, ad agencies, and job sites attract high-quality job seekers.


How We Do It:

Our technology

Leveraging programmatic software and market data, job advertising decisions are automated in seconds to deliver applicants or other outcomes only where they’re needed, further optimizing spend and ROI.

Our alignment

We succeed only when our clients do. Our software tools are designed to ensure we optimize results for the lowest cost and best results, running on a true pay-for-performance model.

Our transparency

Appcast’s analytics and data-reading capabilities are encompassed in a beautiful real-time dashboard, allowing users to see and make their job ad media buying decisions from one spot.


Exchange

Pay-Per-Applicant Job Advertising - get quality candidates for 30%+ less than major CPC performance job sites.

  • Pay-per-applicant, not per-click or posting
  • Target job seekers wherever they live, work, & play
  • 120M+ active job seekers in last 90 days
  • Works with all major ATS platforms
  • Sophisticated budget and campaign tools
  • Real-time, job-level performance reporting

Brand

  • Targeted Employment Brand Advertising
  • Promote your recruitment brand message to specific communities of candidates using real-time targeting data.
  • Attract talent using display & social ad targeting
  • Influence interest in your organization
  • Convert more applicants on your existing job ads
  • Tell your brand story to target candidates
  • Works with all major ATS platforms
  • Pay only when your ads are viewed by a candidate

Clickcast

  • Programmatic Job Ad Optimization
  • Improve the ROI of your performance job ad spend by 20%+ with rules-based & algorithmic bidding.
  • Use ‘rules’ to ensure budget isn’t wasted on easy to fill jobs
  • Track conversions in real time to find your best sources
  • Bid like a pro with dynamic bidding tools
  • Works with leading ATS platforms & performance job sites
  • Sophisticated budget and campaign management tools
  • Get real-time, job-level performance reporting

Additional Resources


Technology Demo Notes

3.5.18 Call Notes

  • Not much experience in staffing
  • Job boards buy candidate traffic from each other
  • 2 Products
    • Appcast Exchange
      • Pay per applicant model
      • Title, Location, Budget
      • Which jobs do you use this for:
      • Jobs with too many candidates
      • Pay per click charge you for clicks without applicants
      • Jobs with a lack of applicants
    • ClickCast
      • Customers: Cielo, ADP, FutureStep, PeopleScout
      • Same candidates - but across much more jobs
      • Reduced sourcing efforts
  • Dashboard:


  • Publishers
        • Secondary job boards that are able to pull the same candidates as the larger job boards at a lower price
        • Ability to monitor feed status
        • They work with almost all performance based or slot based sites
          • Any pay per __ (applicant, click, qualified applicant, etc.) they manage
          • Globally - different countries are at different adoption curves
            • Coverage in US and Canada 
            • UK & western europe are growing
            • Other countries do not have much of a performance market
          • Josh to send list of publishers in technology space
  • Any ATS' that do not integrate well?  WorkDay, Ultimate Software 
  • How are the publishers decided upon?  Does AppCast make recommendations? 
    • Any company that does "pay per" 
    • Indeed, 
    • Good coverage in US and Canada... working on UK and western Europe 
  • If we integrate multiple client ATS' does that mean we can pull candidate information from one ATS to another? 
    • They will all have different pixels and we will be able to manage each clients from one dashboard 
    • Candidates will be driven back to client ATS
    • AppCast does not capture PII 
  • Campaign management (grouping of jobs and what you want do to with those - example maybe IT jobs only go to certain publishers) 
  • Can create "boosted" campaigns that jobs can move to if they aren't performing at a specific level 
  • Monthly payment after performance; can we cap? 
    • Can budget cap in multiple ways
      • At employer level
      • At campaign level
      • Across multiple campaigns
      • At the job level
      • Weekly level
      • Lifetime (one time post; no month timeframe) or monthly (evergreens)
  • Applications would be sent back to client ATS' 
  • Can limit the campaigns by # of applicants 
  • Set rules so that we don't spend money on certain jobs unless they've been posted a few days 
  • To be affective:
    • Each client would need to put a tag in the job titles so AppCast knows to pick them up
    • Or we can code in the parameters (Ex. only the reqs in the U.S.) 
    • Or, the most time consuming option, is to manage it req ID by req ID 

Trials:

  • Doesn't do a trial but rather a contract with an "out" 
  • Would want to try this with a few clients 

Strengths

  • Innovative tool with potential cost savings in job board spend

Opportunities

  • Little experience with RPO's
  • Process shift - leaders or a center of excellence manage postings