BrightEdge

Owned by Jakub Mormul (Unlicensed)
Jan 31, 2018
3 min read

This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Last year marketers spent over $135 billion creating digital marketing content, however, this content has limited value unless it’s found and connected to ROI. With BrightEdge Content Performance Marketing, brands for the first time can predictably plan, optimize, and measure campaigns based on actual content performance.

BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. BrightEdge's award-winning SEO platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.

The company was founded by Jim Yu and Lemuel Park in 2007. BrightEdge is venture-backed by some of the top venture capitalists in the Silicon Valley. The company employs over 300 people, operating in offices in Foster City, Seattle, Cleveland, Chicago, New York, London, Sydney, and Tokyo. 

BrightEdge's 1,500+ global customers include brands, like 3M, Adobe, Microsoft, VMWare, Nike, Macy’s, Time, Wyndham, Marriott, Groupon, Audi, Toys 'R Us, Sandisk, and many, many more.


Accelerate Website Performance with Smart Content  - BrightEdge Content is an AI-powered content marketing solution for driving marketing performance


Smart Content with BrightEdge

BrightEdge Content is an AI-powered content marketing solution for increasing website traffic, conversions, and revenue. Powered by BrightEdge DataMind and natively integrated in the BrightEdge Platform, BrightEdge Content blends the search marketing and content marketing best practices and powers the development, activation, and automated optimization of Smart Content.


Identify revenue opportunities

Content briefs provide insights on topic demand, breadth of search intent, performance of existing content, competitors’ content performance, and recommended content attributes. Identify topics with high search volume and weak competition to gain organic ranking above the fold and achieve greater content strategy ROI.


Identify revenue opportunities - Smart Content

Create engaging pages with rich formatting

Use an intuitive and flexible editor to format page layouts, customize headers, and manipulate text. Insert and adjust images and videos. Add links and lists in one click. Format content as you write it to reduce design time. BrightEdge Content even retains formatting, styling, and links from pre-existing rich text in copy-paste.


Create Smart Content

Save time with integrated image editing

A built-in image editor makes it easy to enhance graphics right inside the document. Apply effects, frames, and overlays. Crop, resize, and adjust color and lighting. You can even draw on or add text directly to the image.


Edit Smart Content Images

Maintain the SEO friendliness of existing content

BrightEdge Content leverages BrightEdge DataMind to analyze your written content. It provides context-sensitive guides – including content optimization scores, SEO and text length suggestions, and readability assessments – to ensure your content continues to outperform the competition as SEO standards evolve.


Always Optimized Smart Content

Keep visitors clicking for more

BrightEdge Content keeps readers engaged with smart internal linking. It scans for potential anchor text as you type, identifying high-performing content as targets. Insert hyperlinks with a single click. Add dynamic content recommendations or insert your own promoted content.


Increase Conversions with Smart Content

BrightEdge Content Data Sheet

Download BrightEdge Content datasheet to learn more.


Increase conversions with the perfect CTAs

Analysis inside BrightEdge Content highlights the most strategic CTAs, so you can direct traffic to your site’s conversion pages and create more leads. See which current CTAs are performing best and view recommended CTAs for any page. Choose from a library of CTAs or create your own, then instantly embed them into your content.


Smart Content CTA's

Simplify your workflow

Increase your content production efficiency with customizable workflows. Keep milestones on track by streamlining assignments, reviews, and approvals. Leverage insights to focus on content that delivers the greatest value.


Build Smart Content

Amplify published content

BrightEdge Content includes post-publishing workflows to ensure your content makes the strongest possible impact. Push new content to social channels such as Facebook and Twitter. Leverage internal linking suggestions to integrate your new content with existing content and pages.


Publish Smart Content

Optimize for mobile

BrightEdge Content creates Accelerated Mobile Pages (AMP) versions of your content for quick loading on mobile devices. Continuous auto-optimization keeps your published content visible in organic search without additional effort.


Smart Content for Mobile

Show your business impact

Visually driven reporting helps you communicate your content’s business value. Illustrate your organic campaigns’ contribution toward key performance indicators, such as website visits, page views, conversions, and revenue.