Universum

This tool has solely been researched by the WilsonHCG Innovation team.

Summary


Universum is a trusted partner to over 2000 clients, including many Fortune 500 companies.

We work with over 2000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fit their culture and purpose.

Provides services in 60 markets throughout the globe and our diverse workforce is physically present in 20 countries.

On an annual basis Universum surveys over 1,500,000 students and professionals worldwide.

The results of our surveys and trend reports are continually published in prominent media outlets around the world including Forbes, Le Monde, CNNMoney, Harvard Business Review and El Pais


Analytics

A strong employer brand helps organizations use their work culture as a recruitment asset, increasing the quality of job applicants, improving the accept/reject ratio, and lowering the compensation they need to offer. The right employer brand also increases staff retention and turns current employees into brand ambassadors, creating a virtuous talent attraction cycle. Universum’s analytics solutions help employers better understand their image, audience, and competitors, to make data-driven decisions about their desired brand position.


Advisory

We support global clients and local champions to develop effective employer brand strategies. We analyze existing data, conduct custom research and craft the Employer Value Proposition to form the strategic foundation for everything that follows. We define, update and localize value propositions in order to stay relevant, be aligned with the corporate vision, to balance today’s strengths with future aspirations and to differentiate from competitors.


Activation

We are a highly social, story-led, data-driven, results-focused Employer Brand marketing agency. We prioritize creative agility, high authenticity and target relevance over the big, mass-market, advertising ‘Idea’. Our motto is that all the Employer Branding communication we are working on for our clients’ needs to be data-driven, human and purposeful. Looking to maximize the output of your Employer Brand strategy? Look no further!


Academy

Our World Class Employer Branding qualification is a methodical, tested and proprietary training program for Employer Branding, Talent, HR and communications professionals who want to instantly improve their value to their employer, build a world-class network of like-minded experts, and learn the exact skills they need to attract and retain the very best talent to their company. We’re the world’s largest and most sought after education provider within Employer Branding and since 2014 more than 700 of the world’s leading and most progressive companies attend the training.

Choose between a fully online training or combine it with two meet ups.