Sprout Social

Owned by Brittanie Keyser
Dec 20, 2018
2 min read

This tool has solely been researched by the WilsonHCG Innovation team.

Summary

Championing human to human social

Building a beloved brand is not simply about the product or service a business sells, but the connections it makes with the people who love and trust it. At Sprout Social, we believe there’s nowhere this is more important today than on social media. Our suite of deep listening and analytics, social management, customer care and advocacy solutions enable organizations and brands of all sizes to be more open, real and empathetic on social and create the kind of real connection with their consumers that drives their businesses forward.


Values

We are more than software

We hold our values close and live them each and every day because we're determined to leave our team, customers and communities better than how we found them.

  • Care deeply
  • Embrace accountability
  • Champion diversity, equity and inclusion
  • Promote open, authentic communication
  • Seek simplicity
  • Solve hard problems
  • Celebrate change


The Sprout Platform

Built to help today’s smartest social businesses put their consumers at the center of their strategic approach.


Who uses Sprout Social?

Sprout Social is used by over 25,000 brands around the world, in industries ranging from education, hospitality, fashion, tech, digital marketing agencies and everything in between.


What are the pros of Sprout Social?

There are plenty of benefits to using Sprout Social such as the ability to manage all your social profiles from a single platform, in-depth analytics to understand how your brand is performing on social and an easy way to collaborate with coworkers or clients. We are constantly growing and adding new features that make it easier for our customers to communicate and engage with their audiences on social.


What are Sprout Social’s features?

Sprout Social provides a variety of features including tools for analytics, engagement, publishing, monitoring and listening.


Create an exceptional brand experience

Sprout’s enterprise social media management platform makes it seamless to bring large, multi-disciplinary social teams together across content creation and distribution, customer care and measurement initiatives.


Scalable

Empower users throughout your organization to successfully develop, implement and measure impactful social content and programs.


Efficient

Drive customer service efficiency with smart tools to decrease reply time and allow your team to respond to the needs of more consumers.


Optimized

Effectively measure and analyze efforts across multiple initiatives to develop actionable insights and optimize your team’s future efforts.


Access deep, actionable social data

Drive insightful business decisions with robust platform integrations, powerful trend analysis, productivity measurement and customized reporting tools.


Drive efficient team collaboration

Smart workflows, precise permissioning and secure governance tools help large or dispersed teams organize, assign and approve content and tasks.